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All Journal Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Journal Of Business, Finance, and Economics (JBFE) Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Media Akademik (JMA) Journal of Innovative and Creativity Indonesia Economic Journal
Muhammad Syihabuddin
Sekolah Tinggi Ilmu Ekonomi Surakarta
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH CITRA PARA PEKERJA DAN KEPERCAYAAN TERHADAP LOYALITAS PESERTA BPJS KETENAGAKERJAAN DI SURAKARTA Ridwan Esa Ardiansyah; Muhammad Syihabuddin
Jurnal Media Akademik (JMA) Vol. 4 No. 4 (2026): JURNAL MEDIA AKADEMIK Edisi April
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/8hbbcb86

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra pekerja dan kepercayaan terhadap loyalitas peserta BPJS Ketenagakerjaan di Surakarta. Permasalahan yang diangkat adalah belum jelasnya faktor dominan yang memengaruhi loyalitas peserta dalam layanan jaminan sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Data diperoleh melalui penyebaran kuesioner berskala Likert kepada 100 responden yang merupakan peserta aktif BPJS Ketenagakerjaan. Teknik analisis data menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap loyalitas peserta, sedangkan citra pekerja tidak berpengaruh signifikan. Nilai koefisien determinasi sebesar 56,8% menunjukkan bahwa variabel citra pekerja dan kepercayaan mampu menjelaskan sebagian besar variasi loyalitas peserta. Temuan ini menegaskan bahwa loyalitas peserta lebih dipengaruhi oleh keyakinan terhadap keandalan dan konsistensi layanan dibandingkan persepsi terhadap pekerja. Kesimpulan penelitian menunjukkan bahwa kepercayaan menjadi faktor utama dalam membangun loyalitas peserta. Implikasi praktisnya adalah perlunya peningkatan transparansi, akuntabilitas, dan kualitas sistem layanan. Penelitian ini memberikan kontribusi dalam pengembangan kajian manajemen layanan publik serta menjadi dasar dalam perumusan kebijakan untuk meningkatkan loyalitas peserta secara berkelanjutan.
Pengaruh Price Discount, Free Shipping, Online Customer Review Terhadap Keputusan Pembelian Produk Gorden Melalui Shopee Di Solo Raya Surya Chandra Mustaqim; Muhammad Syihabuddin
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Price Discount (X1 ), Free Shipping (X2), and Online Customer Review (X3) on Purchase Decision (Y). The sample consists of 100 respondents who are customers of Toko Gorden Solo Raya on Shopee. Data were analyzed using multiple linear regression and hypothesis testing. The results of the t-test showed that Price Discount (t=2.135,p=0.035), Free Shipping (t=5.127,p=0.000), and Online Customer Review (t=2.163,p=0.033) partially had a positive and significant effect on Purchase Decisions. Simultaneously, the F-test results (F=76.570,p=0.000) confirmed a significant effect. The coefficient of determination (Adjusted R Square) was 0.696, indicating that these variables explain 69.6% of the Purchase Decision.
THE INFLUENCE OF DIGITAL MARKETING CAPABILITY AND BEHAVIORAL CUSTOMER RELATIONSHIP MANAGEMENT ON INCREASING SALES OF MSMEs: EMPIRICAL STUDY IN SURAKARTA CITY Muhammad Syihabuddin; Astuti Wulandari
Jurnal Terapan Ilmu Manajemen dan Bisnis Vol 8 No 1 (2025): JTIMB | Juni 2025
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/mcm7d349

Abstract

This study aims to analyze the influence of Digital Marketing Capability and Behavioral Customer Relationship Management (BCRM) on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Surakarta, Indonesia. The research is motivated by the increasing need for MSMEs to adapt to digital transformation and to understand customer behavior in order to remain competitive. A quantitative approach was employed using survey data from 150 MSME owners, and the data were analyzed using multiple linear regression. The results show that both Digital Marketing Capability and Behavioral CRM have a positive and significant effect on sales improvement. Behavioral CRM has a stronger influence compared to Digital Marketing Capability, indicating that marketing strategies based on customer behavioral insights yield better performance outcomes. These findings are consistent with the Resource-Based View and Relationship Marketing Theory, and support previous studies emphasizing the importance of technology integration and customer relationship strategies. The managerial implication is that MSMEs should enhance their digital marketing capabilities and develop CRM systems that effectively utilize customer behavioral data. The study is limited to a specific geographic area and uses cross-sectional data; thus, future research is encouraged to adopt longitudinal designs and expand the study scope.
Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Femishion.id di Industri Kemeja Wanita Online Anastasia Irawati; Muhammad Syihabuddin
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7570

Abstract

This study aims to analyze the influence of product innovation and price on consumer purchasing decisions at Femishion.id, an online fashion business specializing in women’s shirts marketed through e-commerce platforms such as Shopee, TikTok, and Instagram. The primary issue addressed in this research is the decline in active consumers and the increasing competition within the online fashion industry, which requires companies to enhance product innovation and adopt competitive pricing strategies. A quantitative research method was employed by distributing questionnaires to 69 respondents who had previously purchased products from Femishion.id. The research instruments were tested using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis to determine both partial and simultaneous effects of the variables. The results indicate that product innovation and price have a positive and significant effect on consumer purchasing decisions, both partially and simultaneously. Price emerges as the most dominant factor influencing consumer behavior. Overall, 71.7% of the variance in purchasing decisions is explained by the two variables. These findings highlight that the combination of trend-aligned product innovation and competitive pricing is crucial in shaping purchasing decisions within the online women’s fashion industry. In conclusion, Femishion.id needs to prioritize updating product designs and maintaining price strategies that align with consumer purchasing power to sustain its competitive advantage.
Pengaruh Gaya Kepemimpinan Transformasional, Keseimbangan Kehidupan Kerja (WLB), dan Motivasi Intrinsik Terhadap Kinerja Karyawan di PT Hanil Indonesia Taufik Adnan; Muhammad Syihabuddin
Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Vol 8 No 1 (2026): Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)
Publisher : Laboratorium Jurusan Ilmu Administrasi Negara Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmiap.v8i1.1414

Abstract

This study aims to analyze the influence of transformational leadership style, work-life balance, and intrinsic motivation on employee performance at PT Hanil Indonesia. The research employed a quantitative approach using multiple linear regression analysis methods. Research data were collected through questionnaires distributed to employees as research respondents. The collected data were then analyzed to determine the influence of each independent variable on the dependent variable, both simultaneously and partially.The results of the study indicate that simultaneously transformational leadership style, work-life balance, and intrinsic motivation have an influence on employee performance with a contribution of 56.1%, while the remaining percentage is influenced by other factors outside this study. Partially, transformational leadership style has a positive and significant effect on employee performance. Intrinsic motivation also has a positive and significant effect on employee performance. Meanwhile, work-life balance does not have a significant effect on employee performance.This study concludes that inspirational leadership and intrinsic motivation are the main factors in improving and maintaining employee performance amid the pressures of the national textile industry.
Tax Avoidance in the Energy Sector: The Influence of Corporate Social Responsibility, Company Size, Profitability Dika Puspitaningrum; Muhammad Syihabuddin; Fatah Mario Andaru
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 1 (2026): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i1.4064

Abstract

This study examines the relationships among Corporate Social Responsibility (CSR), firm size, and profitability, and tax avoidance, proxied by CETR, in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023, using multiple linear regression analysis. The total sample used is 69 companies. Empirically, the findings indicate that higher levels of CSR disclosure are associated with lower Cash Effective Tax Rates (CETR), indicating greater levels of tax avoidance. These results provide empirical support for legitimacy-based arguments in the tax avoidance literature, which suggest that CSR disclosure can serve as a strategic mechanism to offset reputational risks arising from aggressive tax practices. In contrast, firm size, as measured by total assets, was found to have no significant effect on tax avoidance, indicating that firm size alone does not determine tax planning behavior in the energy sector. Furthermore, profitability exhibits a significant negative relationship with tax avoidance, indicating that firms with stronger financial performance tend to adopt more conservative tax positions, possibly due to greater regulatory and stakeholder scrutiny. By focusing on energy sector firms and using CETR as a cash-based proxy for tax avoidance, this study extends previous empirical evidence on the heterogeneous roles of CSR and profitability in corporate tax behavior and provides sector-specific insights into the existing tax avoidance literature in the context of emerging markets.
Strategi Meningkatkan Engagement Konten di Media Sosial pada SOLO SCREEN Restu Handoyo Siwani; Muhammad Syihabuddin
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/18n48y73

Abstract

Penelitian ini bertujuan untuk menganalisis strategi konten TikTok SOLO SCREEN dalam meningkatkan engagement media sosial. Strategi konten yang diteliti meliputi kreativitas dan visual, interaktivitas, serta konsistensi unggahan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 25 responden yang merupakan audiens akun TikTok SOLO SCREEN. Teknik analisis data yang digunakan meliputi analisis statistik deskriptif, uji validitas, uji reliabilitas, serta uji hipotesis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa variabel kreativitas dan visual serta konsistensi unggahan berpengaruh positif dan signifikan terhadap engagement media sosial. Sementara itu, variabel interaktivitas tidak berpengaruh signifikan terhadap engagement media sosial. Temuan ini menunjukkan bahwa strategi konten yang menekankan kreativitas, daya tarik visual, dan konsistensi dalam penyajian konten mampu meningkatkan engagement audiens pada akun TikTok SOLO SCREEN. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pelaku usaha dalam merancang strategi konten media sosial yang efektif.
Analisis Efisiensi Proses Produksi pada Usaha Percetakan Solo Screen di Kota Surakarta Bekti Adhiansah; Muhammad Syihabuddin
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9nvg3p32

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi terhadap efisiensi proses produksi pada usaha percetakan di Kota Surakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 15 responden yang terlibat dalam proses produksi. Teknik analisis data menggunakan analisis regresi linier berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa tenaga kerja, kualitas proses produksi, dan ketepatan waktu produksi memiliki pengaruh positif terhadap efisiensi proses produksi. Namun, secara parsial maupun simultan ketiga variabel tersebut belum menunjukkan pengaruh yang signifikan secara statistik. Variabel ketepatan waktu produksi memiliki kontribusi pengaruh paling besar dibandingkan variabel lainnya. Nilai koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan sebagian variasi efisiensi proses produksi, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Penelitian ini memberikan implikasi bahwa peningkatan efisiensi proses produksi dapat dilakukan melalui optimalisasi manajemen waktu produksi, peningkatan kualitas proses produksi, serta pengembangan kompetensi tenaga kerja.
Co-Authors Anastasia Irawati Astuti Wulandari Bekti Adhiansah Dika Puspitaningrum Fatah Mario Andaru Restu Handoyo Siwani Ridwan Esa Ardiansyah Surya Chandra Mustaqim Taufik Adnan