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All Journal Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Media Akademik (JMA) Journal of Innovative and Creativity
Muhammad Syihabuddin
Sekolah Tinggi Ilmu Ekonomi Surakarta
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH CITRA PARA PEKERJA DAN KEPERCAYAAN TERHADAP LOYALITAS PESERTA BPJS KETENAGAKERJAAN DI SURAKARTA Ridwan Esa Ardiansyah; Muhammad Syihabuddin
Jurnal Media Akademik (JMA) Vol. 4 No. 4 (2026): JURNAL MEDIA AKADEMIK Edisi April
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/8hbbcb86

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra pekerja dan kepercayaan terhadap loyalitas peserta BPJS Ketenagakerjaan di Surakarta. Permasalahan yang diangkat adalah belum jelasnya faktor dominan yang memengaruhi loyalitas peserta dalam layanan jaminan sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Data diperoleh melalui penyebaran kuesioner berskala Likert kepada 100 responden yang merupakan peserta aktif BPJS Ketenagakerjaan. Teknik analisis data menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap loyalitas peserta, sedangkan citra pekerja tidak berpengaruh signifikan. Nilai koefisien determinasi sebesar 56,8% menunjukkan bahwa variabel citra pekerja dan kepercayaan mampu menjelaskan sebagian besar variasi loyalitas peserta. Temuan ini menegaskan bahwa loyalitas peserta lebih dipengaruhi oleh keyakinan terhadap keandalan dan konsistensi layanan dibandingkan persepsi terhadap pekerja. Kesimpulan penelitian menunjukkan bahwa kepercayaan menjadi faktor utama dalam membangun loyalitas peserta. Implikasi praktisnya adalah perlunya peningkatan transparansi, akuntabilitas, dan kualitas sistem layanan. Penelitian ini memberikan kontribusi dalam pengembangan kajian manajemen layanan publik serta menjadi dasar dalam perumusan kebijakan untuk meningkatkan loyalitas peserta secara berkelanjutan.
Pengaruh Price Discount, Free Shipping, Online Customer Review Terhadap Keputusan Pembelian Produk Gorden Melalui Shopee Di Solo Raya Surya Chandra Mustaqim; Muhammad Syihabuddin
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to determine the effect of Price Discount (X1 ), Free Shipping (X2), and Online Customer Review (X3) on Purchase Decision (Y). The sample consists of 100 respondents who are customers of Toko Gorden Solo Raya on Shopee. Data were analyzed using multiple linear regression and hypothesis testing. The results of the t-test showed that Price Discount (t=2.135,p=0.035), Free Shipping (t=5.127,p=0.000), and Online Customer Review (t=2.163,p=0.033) partially had a positive and significant effect on Purchase Decisions. Simultaneously, the F-test results (F=76.570,p=0.000) confirmed a significant effect. The coefficient of determination (Adjusted R Square) was 0.696, indicating that these variables explain 69.6% of the Purchase Decision.
THE INFLUENCE OF DIGITAL MARKETING CAPABILITY AND BEHAVIORAL CUSTOMER RELATIONSHIP MANAGEMENT ON INCREASING SALES OF MSMEs: EMPIRICAL STUDY IN SURAKARTA CITY Muhammad Syihabuddin; Astuti Wulandari
Jurnal Terapan Ilmu Manajemen dan Bisnis Vol 8 No 1 (2025): JTIMB | Juni 2025
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/mcm7d349

Abstract

This study aims to analyze the influence of Digital Marketing Capability and Behavioral Customer Relationship Management (BCRM) on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Surakarta, Indonesia. The research is motivated by the increasing need for MSMEs to adapt to digital transformation and to understand customer behavior in order to remain competitive. A quantitative approach was employed using survey data from 150 MSME owners, and the data were analyzed using multiple linear regression. The results show that both Digital Marketing Capability and Behavioral CRM have a positive and significant effect on sales improvement. Behavioral CRM has a stronger influence compared to Digital Marketing Capability, indicating that marketing strategies based on customer behavioral insights yield better performance outcomes. These findings are consistent with the Resource-Based View and Relationship Marketing Theory, and support previous studies emphasizing the importance of technology integration and customer relationship strategies. The managerial implication is that MSMEs should enhance their digital marketing capabilities and develop CRM systems that effectively utilize customer behavioral data. The study is limited to a specific geographic area and uses cross-sectional data; thus, future research is encouraged to adopt longitudinal designs and expand the study scope.
Co-Authors Astuti Wulandari Ridwan Esa Ardiansyah Surya Chandra Mustaqim