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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Achmad Nuril Huda
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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STRENGTHENING MARKETPLACE-BASED BRANDING AND MARKETING THROUGH A DIGITAL MENTORING APPROACH TO IMPROVE THE PERFORMANCE OF JAN ENDOLS COOKIES MSMES IN SIDOARJO REGENCY Dara Anindya Putri Umagapi; Achmad Nuril Huda; Agus Hermawan; Agung Winarno
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19442489

Abstract

The Jan Endols Dry Cake MSME in Sidoarjo Regency is a custom-made culinary business still managed conventionally, particularly in operational management and marketing strategies. This situation limits business efficiency and market reach, making digitalization a strategic necessity to increase competitiveness. This community service activity aims to strengthen the management and marketing of MSMEs through digital-based mentoring. The mentoring is carried out in a participatory and implementative manner through stages of observation, problem identification, training, and monitoring and evaluation tailored to the needs and capacities of business actors. The mentoring focuses on implementing simple digital financial records, managing orders and production processes, and utilizing social media and marketplaces as marketing tools. The activity results show increased operational efficiency, expanded marketing reach, and an increased understanding and ability of MSMEs in utilizing digital technology. These findings confirm that digital mentoring has significant potential to support the strengthening of management, marketing, and sustainability of culinary MSMEs at the local level, while also serving as a mentoring model for other MSMEs with similar characteristics.
SYSTEMATIC REVIEW ON THE INFLUENCE OF GREEN HRM PRACTICES, SUSTAINABLE WORK CULTURE, AND CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT THROUGH ORGANIZATIONAL COMMITMENT Achmad Nuril Huda; Budi Eko Soetjipto; Ludi Wisnu Wardhana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 4 (2026): MARCH
Publisher : RADJA PUBLIKA

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Abstract

In organizations that prioritize sustainability, employee engagement serves as a strategic element in generating value and fostering customer loyalty. This study systematically examines the influence of Green Human Resource Management (GHRM), sustainable work culture, and Corporate Social Responsibility (CSR) on employee engagement, with organizational commitment (OC) acting as a mediating variable. A Systematic Literature Review (SLR) was manually conducted on 76 Scopus-indexed articles published between 2019 and 2025, employing Boolean operators and keyword mapping techniques. The findings reveal that GHRM influences engagement through green empowerment and green training; work culture exerts its influence through values, ethics, and spirituality; while CSR contributes through meaningful work and trust. Organizational commitment functions as a key mediator that links these three elements to employee engagement, which in turn impacts employee involvement. The integrative conceptual model, grounded in Social Exchange Theory, the AMO Framework, and Stakeholder Theory, connects sustainability strategies with customer loyalty. This study contributes to the advancement of cross-disciplinary frameworks and offers practical recommendations for value-based human resource and marketing management.
Co-Authors Agus Hermawan Budi Eko Soetjipto Dara Anindya Putri Umagapi Ludi Wisnu Wardhana