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All Journal Priviet Social Sciences Journal Journal of Engineering and High Technology
Putri Sekarini Hendrawan
Bina Nusantara University
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The effect of good corporate governance on financial performance in the financial sector Putri Sekarini Hendrawan; Fadhia Pramesti; Friscilla H M Budiman; Victoria R M Wattimena; Lila Meilinda
Priviet Social Sciences Journal Vol. 2 No. 2 (2022): February 2022
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v2i2.136

Abstract

This study examines the effect of Good Corporate Governance (GCG) on the financial performance of Islamic banks in Indonesia, with a focus on the period 2011–2014. Financial performance, measured by Return on Assets (ROA), serves as the dependent variable, while GCG components such as the board of directors, independent commissioners, sharia supervisory board, and audit committee act as independent variables. Using panel data regression analysis through Eviews 9.0, the results reveal that only the board of directors significantly and positively impacts financial performance (t = 3.123652, p < 0.05). Conversely, independent commissioners, the sharia supervisory board, and the audit committee demonstrate no significant effect on ROA. The study highlights challenges such as concurrent positions held by supervisory boards and audit committees, leading to inefficiencies in governance. These findings underscore the pivotal role of the board of directors in enhancing financial performance within the context of Islamic banking, while other governance structures require reevaluation to optimize their contributions. This research contributes to the growing body of literature on GCG in the financial sector and offers practical insights for policymakers and practitioners in Islamic banking.
The effect of price and product promotion on customer loyalty in a digital market context Putri Sekarini Hendrawan; Dea Yolandri; Vincent Julianto Sebastian; Hernando Nicholas; Ruben Imanuel Hutagalung; Theresia Sally Monica
Journal of Engineering and High Technology Vol. 1 No. 1 (2025): November
Publisher : Privietlab

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Abstract

This study investigates the effect of price and product promotion on customer loyalty in a digitally mediated market context. While prior research generally reports positive effects of price fairness and promotional activities on loyalty, evidence from specific contexts remains mixed and often embedded within broader models that include service quality and brand image. This study adopts a quantitative, explanatory design with a positivist orientation, using survey data collected from 70 customers who have purchased the company’s products at least twice in the last six months and are aware of its promotional activities. Perceived price, product promotion, and customer loyalty are measured using multi-item Likert scales, and the data are analysed using multiple linear regression. The results show that the overall regression model is not statistically significant at the 5% level, with an R² of 0.071 indicating that price and promotion jointly explain only 7.1% of the variance in customer loyalty. The coefficient for price is positive, while the coefficient for promotion is negative, but neither exerts a significant effect on loyalty. These findings suggest that price and promotion alone are not sufficient to generate strong customer loyalty and that other factors—such as service quality, product value, and brand image—likely play a more dominant role. The study highlights the need for firms to embed price and promotion decisions within a broader relationship-marketing strategy rather than relying on economic incentives alone to sustain customer loyalty
Co-Authors Dea Yolandri Fadhia Pramesti Friscilla H M Budiman Hernando Nicholas Lila Meilinda Ruben Imanuel Hutagalung Theresia Sally Monica Victoria R M Wattimena Vincent Julianto Sebastian