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All Journal LOSARI: Jurnal Pengabdian Kepada Masyarakat Priviet Social Sciences Journal
Najdah Thalib
Musamus University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Strengthening production capacity through financial management and digital marketing: Evidence from PKK Women’s groups in Matara Village, Merauke Intan Farida Khasanah; Prima Lestari Situmorang; Hermanto Tinambunan; Desmina Kristiani Hutabarat; Najdah Thalib; A. Abdullah; Khoirul An’am; Adela Anita; Gabriel Gloria Ohee; Seven Marganda Bako; Nurul Uswatun Hasanah
Priviet Social Sciences Journal Vol. 6 No. 4 (2026): April 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i4.1737

Abstract

This community service activity aimed to improve the production capacity, financial management literacy, and digital marketing skills among members of the Family Welfare Empowerment group in Matara Village by developing fish nuggets as a value-added processed product utilizing local fisheries potential. The program was implemented using a participatory approach through educational and training activities, including program socialization, fish nugget production training, simple financial management training, and digital marketing training. The activities were conducted at the Matara Village Hall and involved 20 participants from the local community group. The results indicated a significant improvement in participants understanding of hygienic production techniques, their ability to maintain simple financial records, and their use of social media as a platform for product promotion. The integration of production training, financial management, and digital marketing also encouraged the development of household enterprises utilizing fisheries products and expanded opportunities for marketing processed products. This activity contributed to strengthening the capacity of community-based enterprises and supported the development of economic independence through the utilization of local resource potential in Matara Village.
Peningkatan Kapasitas Mama-Mama Melalui Pembuatan Nugget Ikan Di Kampung Matara Merauke Papua Selatan Prima Lestari Situmorang; Leonora Puspa; Rival Hanip; herrio tekdi Nainggolan; Survey Sijabat; Laurensia Elya Puspita; Najdah Thalib
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025): Juni 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i1.466

Abstract

Matara Village, located in Merauke Regency, South Papua Province, is a coastal community with abundant marine resources, particularly fish as a primary commodity. However, limited processing capacity results in fish being sold whole at low prices or even unsold leading to economic losses and declining household incomes. The inability to process fish into nutritious, high-value products remains a key challenge. To address this issue, a team of lecturers from Musamus University conducted a community empowerment program focusing on training local women ("mama-mama") to produce fish nuggets. The program included field observations, counseling sessions, technical demonstrations, direct mentoring, and a satisfaction survey. As a result, nutritious and marketable fish nugget samples were successfully produced. This initiative aims to foster entrepreneurship and improve local economic resilience. The community responded positively and expressed strong interest in sustained support from relevant institutions for ongoing development.
Co-Authors A. Abdullah Adela Anita Desmina Kristiani Hutabarat Gabriel Gloria Ohee Hermanto Tinambunan herrio tekdi Nainggolan Intan Farida Khasanah Khoirul An’am Laurensia Elya Puspita Leonora Puspa Nurul Uswatun Hasanah Rival Hanip Seven Marganda Bako Situmorang, Prima Lestari Survey Sijabat