Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi
Tin Gustini
Sekolah Tinggi Ilmu Ekonomi IGI Jakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Kepuasan dan Loyalitas Pelanggan Hotel Berbintang Menggunakan SEM-PLS: Bukti Empiris dari Jakarta Barat: Analysis of Customer Satisfaction and Loyalty of Star-Rated Hotels Using SEM-PLS: Empirical Evidence from West Jakarta Taufik Susanto; Widodo Hari Lusinto; Tin Gustini
Jurnal Bisnis dan Ekonomi Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v4i2.196

Abstract

Objective : This study aims to analyze the influence of service personalization, communication effectiveness, and loyalty programs on customer satisfaction and loyalty at star-rated hotels in West Jakarta. Methodology : The study used a quantitative approach with an explanatory design. Data were collected through a survey using a structured questionnaire to 96 respondents selected by purposive sampling. Data analysis was performed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Research results : The results showed that communication effectiveness and loyalty programs have a positive and significant effect on customer satisfaction and loyalty, while service personalization did not show a significant effect. Customer satisfaction was shown to act as a mediating variable that strengthens loyalty. These findings emphasize the importance of effective communication strategies and loyalty programs in improving hotel competitiveness.
Co-Authors Taufik Susanto Widodo Hari Lusinto