Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Raflesia Akuntansi
Natasya Saffa Adesti
STIE Pembangunan Tanjung Pinang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemanfaatan Media Sosial Tiktok Untuk Pemasaran Bisnis Digital Sebagai Media Promosi Adi S Kurniawan; Raja Fitriana; Masayu Vrisaliani; Natasya Saffa Adesti; Suci Alya Rahmadhani
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.845

Abstract

Utilizing TikTok social media as a promotional medium in digital business marketing has become a significant innovative strategy in the digital era. This research aims to analyze the effectiveness of TikTok in creasing brand awareness, audience interaction, and sales conventions, by comparing local (Indonesian) and global approaches. The research method uses qualitative analysis through literature sources in two geographical contexts. The research results show that TikTok is able to massively increase the visibility of digital businesses through creative content, collaboration with influencers, and the use of paid advertising features such as hashtag challenges include rapidly changing algorithm dynamics and intense content competition. This research concludes that the success of Tiktok marketing strategies depends on cultural adaptation, content creativity, and the use of analytical data for campaign optimization. This research provides practical implications for digital business actors to maximize TikTok’s potential as an effective and affordable promotional media.
Co-Authors Adi S Kurniawan Masayu Vrisaliani Raja Fitriana Suci Alya Rahmadhani