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All Journal Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI)
Engla Anggraini
Universitas Muhammadiyah Riau
Economics, Econometrics & Finance

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PENGARUH TINGKAT PENDIDIKAN DAN KETERAMPILAN INDIVIDU TERHADAP PENGANGGURAN Fakhrul Ilham; Engla Anggraini; Reynaldi Surya Saputra; Azzarine Nabila; Nurfitriana
Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Vol. 3 No. 2 (2024): JABEI
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jabei.v3i2.256

Abstract

A person is considered unemployed when they are actively looking for work but are unsuccessful. There are a number of things that can cause unemployment, such as a lack of relevant skills and low levels of education. Education is human resource capital that can improve formal and human resource skills. Due to high competitiveness, this makes it easier to find work, which in turn increases the unemployment rate. Additionally, a person's ability to find work is also influenced by their skills. There are two types of skills that are usually required: hard skills and soft skills.
Strategi Pemasaran Digital yang Efektif untuk Platform E-commerce Engla Anggraini; Nur Fitriana
Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Vol. 3 No. 2 (2024): JABEI
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jabei.v3i2.257

Abstract

Digital marketing has become the main key in developing and maintaining the success of e-commerce platforms in this digital era. This article presents an in-depth review of effective digital marketing strategies to increase visibility, increase conversions, and build customer loyalty on e-commerce platforms. The study highlights several core strategies, including search engine optimization (SEO) to improve rankings in search results, use of paid advertising (PPC) to instantly increase website traffic, and leveraging social media to build closer relationships with audiences. In addition, this approach also addresses the importance of relevant and high-value content in attracting and maintaining the interest of potential customers. Case analysis of leading e-commerce platforms illustrates the implementation of these practices and their results in enhancing business growth. Discussions about performance measurement and strategy adaptation based on data and the latest market trends are an integral part of this article.
Co-Authors Azzarine Nabila Fakhrul Ilham Nur Fitriana Nurfitriana Reynaldi Surya Saputra