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All Journal Jurnal Pendidikan dan ekonomi (JUPEK)
SIntia Mandoru
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Economics, Econometrics & Finance Education Other

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PENGARUH TOKO MODERN TERHADAP MINAT KONSUMEN DAN PENDAPATAN UMKM DI DESA JATI KECAMATAN KAO SIntia Mandoru; Faisal Y Habsyi; Anhar Drakel
Jurnal Pendidikan dan Ekonomi (JUPEK) Vol 4 No 2 (2023): Jurnal Pendidikan dan Ekonomi (JUPEK)
Publisher : Program Studi Pendidikan Ekonomi Institut Sain dan Kependidikan (ISDIK) Kie Raha Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/10.5281/zenodo.19464608

Abstract

This research is quantitative. Data collection techniques included observation, questionnaires, and in-depth interviews. The results indicate that MSMEs' perceptions of modern stores have both positive and negative impacts. The negative impact is a decrease in MSME revenue. The positive impact is that the presence of modern stores motivates MSMEs to improve and evaluate themselves.
Co-Authors Anhar Drakel Faisal Y Habsyi