Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal IIJSE
Neni Triana M
Universitas Muhammadiyah Pontianak, Pontianak, Indonesia
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Effect of Product Quality and Price on Customer Loyalty through Customer Satisfaction as an Intervening Variable at Warung Makan Popina, Southeast Pontianak Qaisa Amanda Putri; Neni Triana M
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of product quality and price on customer loyalty with customer satisfaction as a mediating variable at Warung Makan Popina. This study uses a quantitative approach with an associative design. The sampling technique applied was purposive sampling, with the research population including all customers who had visited and made purchases at Warung Makan Popina. The number of respondents used in this study was 100 consumers who met the predetermined criteria. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the assistance of SmartPLS 3 software. Model testing included evaluation of the outer model consisting of convergent validity testing, discriminant validity testing, Average Variance Extracted (AVE) values, and reliability testing. Furthermore, the inner model evaluation was conducted through testing the R-Square value, direct effects, and indirect effects. The results showed that product quality and price directly affect customer satisfaction. In addition, customer satisfaction and price were proven to have a direct effect on customer loyalty. However, other direct testing results indicated that product quality does not have a direct effect on customer loyalty. Furthermore, based on the results of indirect testing, product quality and price affect customer loyalty through the mediating role of customer satisfaction.
The Influence of Education Costs, Location, and School Image on Parents’ Decisions to Choose Educational Services at SDIT Al Madinah Pontianak Fitri Nadia Ulandari; Neni Triana M
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of education cost, location, and school image on parents’ decisions to choose the educational services of SDIT Al Madinah in Pontianak City. This study uses an associative approach to identify the relationships and effects among the variables examined. The population in this study comprises all parents of students at SDIT Al Madinah Pontianak, with a sample of 100 respondents determined through probability sampling techniques. The research instruments were tested through validity and reliability tests to ensure the feasibility of the measuring tool. Furthermore, the classical assumption tests used include the normality test, linearity test, and multicollinearity test. Hypothesis testing was conducted using multiple linear regression analysis, correlation coefficient, coefficient of determination, simultaneous test (F test), and partial test (t test). The results of the multiple linear regression analysis produced the regression equation: Y = 1.183 + 0.281X₁ + 0.163X₂ + 0.305X₃. The correlation coefficient value of 0.777 indicates a strong relationship between education cost, location, and school image with parents’ decisions. Meanwhile, the coefficient of determination value of 0.604 indicates that parents’ decisions are influenced by the three variables by 60.4%, while the remaining 39.6% is influenced by other factors outside the variables examined. The simultaneous test results show that education cost, location, and school image jointly have a positive and significant effect on parents’ decisions. In addition, the partial test results also prove that each variable—education cost, location, and school image—has a positive and significant effect on parents’ decisions.
The Influence of Product Quality, Price, and Service Quality on Consumer Purchase Decisions at Sahabat Tani Store, Sintang Elvatriana Mulyawan; Neni Triana M
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the effect of Product Quality, Price, and Service Quality on consumer Purchase Decisions at Sahabat Tani store in Sintang. This study uses an associative method. The population in this study consists of consumers who have purchased products at Sahabat Tani Store, with a sample of 150 respondents determined using a purposive sampling technique. Instrument testing techniques in this study include validity tests and reliability tests. Furthermore, the classical assumption tests used consist of normality tests, linearity tests, and multicollinearity tests. Hypothesis testing was conducted using multiple linear regression analysis, correlation coefficient, coefficient of determination, simultaneous test (F test), and partial test (t test). Based on the results of multiple linear regression analysis, the regression equation obtained is Y= 1.227+0.167X₁+0.303X₂+0.259X3. The correlation coefficient results show a value of 0.782, which means there is a strong relationship between Product Quality, Price, and Service Quality on Purchase Decisions. The coefficient of determination shows a value of 0.611, which means that Purchase Decisions are influenced by Product Quality, Price, and Service Quality by 61.1%, while the remaining 38.9% is influenced by other variables not examined in this study. The simultaneous test results show that Product Quality, Price, and Service Quality together have a positive and significant effect on Purchase Decisions. And based on the partial test results, it is known that Product Quality, Price, and Service Quality have a positive and significant effect on Purchase Decisions.
Co-Authors Elvatriana Mulyawan Fitri Nadia Ulandari Qaisa Amanda Putri