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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar SURYA EDUKASI
Rosita Melia Nopisi
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Mathematics Social Sciences

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Pengembangan Agrowisata di Nagari Lasi Kecamatan Canduang Kabupaten Agam Berbasis Masyarakat Rosita Melia Nopisi; Metria Dicky Putra
Surya Edukasi: Jurnal Pengabdian Masyarakat Vol 1, No 2 (2024): Surya Edukasi : Jurnal Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/se.v1i2.7489

Abstract

This activity offers an experience of the agricultural production process and promotes local wisdom and agricultural products to visitors. This article uses a qualitative descriptive research method with primary data collection through in-depth interviews, field observations, and documentation. The research results show that the people of Nagari Lasi support the development of tourism in their area, with the majority agreeing or supporting the construction of tourist attractions in Nagari Lasi. The article discusses the agrotourism environment in Nagari Lasi, the condition of tourist attractions, the efforts of the local community in managing agrotourism, and the involvement of the government in tourism development. The management of agrotourism in Nagari Lasi involves both the community and the government as an effort to achieve the welfare of the community in the future. From this research, it can be concluded that the development of agrotourism in Nagari Lasi has great potential to improve the economy, environmental preservation, and the welfare of the local community. The contribution of agritourism to the development of tourism in Nagari Lasi shows that integrated management can provide significant benefits to the region.
Pengaruh Resto Atmosphere dan Brand Experience terhadap Repurchase Intention pada Mie Gacoan dengan Customer Satisfaction sebagai Variabel Intervening (Studi Kasus pada Masyarakat Kota Padang) Rosita Melia Nopisi; Rose Rahmidani
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.8914

Abstract

The increasingly competitive culinary business environment requires business actors to understand the factors that influence consumers’ repurchase intention, including restaurant atmosphere and brand experience. This study aimed to analyze the effects of resto atmosphere and brand experience on repurchase intention, with customer satisfaction as an intervening variable, among consumers of Mie Gacoan on Jalan Khatib Sulaiman, Padang City. This research employed a quantitative design with a causal approach. The population consisted of residents of Padang City who had directly consumed Mie Gacoan, with the exact population size unknown. A non-probability sampling technique with purposive sampling was used, and the sample size was determined using Cochran’s formula, resulting in 100 respondents. Data were collected through a questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.0 software. The results show that resto atmosphere does not have a significant effect on repurchase intention, whereas brand experience and customer satisfaction have significant effects on repurchase intention. Moreover, customer satisfaction does not mediate the relationship between resto atmosphere and repurchase intention but is proven to mediate the relationship between brand experience and repurchase intention. These findings underscore that brand experience and customer satisfaction are the main determinants of repurchase intention compared to restaurant atmosphere alone.
Co-Authors Metria Dicky Putra Rose Rahmidani