Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Multidisciplinary Reseach
Sarah sitynuraeny
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BUSINESS PLAN PREPARATION STRATEGY FOR STARTING A NEW BUSINESS: LITERATURE REVIEW Salamah, Dini; Sarah sitynuraeny; Monica Tsani Octavia; Wiranta
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A business plan is a strategic document that helps business founders translate business ideas into operational, marketing, funding, and performance control directions. This article aims to analyze business plan development strategies for starting a new business through a literature review. The study results indicate that an effective business plan must be developed in stages, starting with problem and market validation, competitor analysis, selecting an appropriate plan format, developing a marketing strategy and revenue model, creating realistic financial projections, and adjusting to legal structures and funding needs. The literature also shows that business plans tend to have a positive impact on new venture development, but the benefits are strongest when planning is combined with market learning and ongoing revision, rather than treated as a rigid document (Delmar & Shane, 2003; Brinckmann, Grichnik, & Kapsa, 2010). Thus, a good business plan serves not only as an administrative requirement, but as a living, adaptive , and data -driven decision-making tool.
Co-Authors Monica Tsani Octavia Salamah, Dini Wiranta