Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen FE-UB
Ganjar dan Muhammad Halilintar
Unknown Affiliation
Decision Sciences, Operations Research & Management Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN PADA PT.MNC SKY VISION.TBK JAKARTA Ganjar dan Muhammad Halilintar
Jurnal Manajemen FE-UB Vol. 5 No. 2 (2017)
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The data used in this study are primary data collected through questionnaires and other literature studies. The population in this research is PT.MNC Sky Vision.Tbk customers. Jakarta with a sample of 100 respondents. The data analysis technique used in this research includes validity test, reliability test, classical assumption test, sub structure test I and Sub Structure 2, and path analysis (path analisys), to test and proves the research hypothesis.The results showed that Price and Service Quality Affects Customer Satisfaction. Price has direct effect to Customer Loyalty. Quality of Service directly affects Customer Loyalty. Price and Service Quality affects Customer Loyalty through Customer Satisfaction. Keywords: Price, Service Quality, Customer Satisfaction, Customer Loyalty
Co-Authors