Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen FE-UB
Ismoerida Ismoerida
Unknown Affiliation
Decision Sciences, Operations Research & Management Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN SERTA IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN KOPER RIMOWA PADA STORE MAL PLAZA INDONESIA DI JAKARTA (PT METROX GLOBAL) Ismoerida Ismoerida; Lisnawati Sufriani Tobing
Jurnal Manajemen FE-UB Vol. 6 No. 1 (2018)
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of retail business, especially modern retail business is growing rapidly in Indonesia especially Jakarta. This study aims to analyze deeper the Influence of Service Quality (X1) and Price (X2) on Consumer Decision (Y) and its implications to Customer Loyalty (Z). Sempel taking technique using accidental sampling is based on chance which means consumers who buy luggage products Rimowa on Store Mal Plaza Indonesia, with the number of samples obtained as much as 98 respondents. Data analysis technique used in this research is by PathAnalysis method and using analysis tool that is SPSS 22. The test results indicate that the variable of Service Quality has positive and significant influence directly to the satisfaction of Consumer. Price has positive and significant effect directly to Customer Satisfaction. Quality of service has a positive but not directly significant effect on Customer Loyalty. Price has positive and significant effect directly to Customer Loyalty. Consumer Satisfaction has positive and significant effect directly to Customer Loyalty. Service Quality positively and indirectly affects Customer Loyalty through Customer Satisfaction. And Price affects positively and indirectly significant to Customer Loyalty through Customer Satisfaction. Keywords: Service Quality, Price, Customer Satisfaction and Customer Loyalty of Rimowa at Mall Plaza Indonesiadi Jakarta (PT Metrox Global).
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PASIEN SERTA IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN DI KLINIK MEGA KARTIKA Ismoerida Ismoerida; Yati Puspitasari Anabanu
Jurnal Manajemen FE-UB Vol. 7 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of service quality and price on patientsatisfaction and its impact on customer loyaltyThe data used in this study are primary data taken from the results of questionnaireresponses by Depok Kartika Mega Kartika clinic patients. The data processing method uses thepath analysis method with the help of SPSS analysis tool version 24. The statistical testing in thisstudy uses a model of goodness of fit test.The results showed that service quality had a positive and significant effect directly orindirectly through patient satisfaction on customer loyalty, price had a positive and significanteffect directly or indirectly through patient satisfaction on customer loyalty and customer loyaltyhad a positive effect directly on customer loyalty .Keywords: Quality of service, price, patient satisfaction, customer loyalty.
Co-Authors Lisnawati Sufriani Tobing Yati Puspitasari Anabanu