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Muhammad Halilintar
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Decision Sciences, Operations Research & Management Other

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PENGARUH IKLAN DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA JUPITER MX Muhammad Halilintar; Brahmadi Bagus
Jurnal Manajemen FE-UB Vol. 6 No. 1 (2018)
Publisher : Fakultas Ekonomi Universitas Borobudur

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Based on the results of data analysis using path analysis through the SPSS program that was stated in the previous chapter, it can be concluded that several important things in this study are as follows.Correlation coefficients obtained are positive values that reflect that advertising and after sales have a positive relationship with purchasing decisions, so the higher the advertising and after sales, the higher the purchase decision. From the results obtained also known the coefficient of determination that reflects how much the contribution of independent variables (advertising and after-sales) to the dependent variable (decision purchase), namely 0.795 or 79.5%, meaning that advertising and after sales affect the purchase decision of 79.5 The remaining% of 20.5% is influenced by other factors not examined. Keywords: advertising, after-sales service, motorcycle purchase.
PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA DAN DAMPAKNYA TERHADAP KINERJA KARYAWAN (PT. Asuransi Jasa Indonesia (Persero) Kantor Pusat) Muhammad Halilintar; Imelda Taurina Ghagho
Jurnal Manajemen FE-UB Vol. 6 No. 2 (2018)
Publisher : Fakultas Ekonomi Universitas Borobudur

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This study aims to determine the extent of the influence of organizational culture, leadership, on employee performance through job satisfaction at PT. Asuransi Jasa Indonesia (Persero) Head Office.The data used in this study are primary data collected from respondents' answers based on the questionnaire given, which is as much as 85 people. Data processing method using path analysis method with the help of SPSS Version 22.0. Statistical testing uses the significance test of individual parameters (t test) and simultaneous significance test (F test).The results of the study show that simultaneously organizational culture, leadership, job satisfaction have a significant effect on employee performance. Partially, it shows that analysis 1: Organizational culture variables have a significant effect on employee performance, while analysis 2: leadership variables have a significant effect on employee performance and in analysis 3: Variable employment variables have a significant effect on employee performance. Keywords: Organizational Culture, Leadership, Job Satisfaction and Employee Performance.
FAKTOR – FAKTOR YANG MEMPENGARUHI PERSEPSI SENIOR MANAGER DAN MANAGER DALAM PERUBAHAN ORGANISASI Studi Empiris pada PT. Jakarta International Container Terminal Muhammad Halilintar; Dadi Mausup Cahyadi
Jurnal Manajemen FE-UB Vol. 7 No. 1 (2019)
Publisher : Fakultas Ekonomi Universitas Borobudur

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Dalam era persaingan bisnis yangsemakin tajam, Perusahaan dituntut untukmemiliki keunggulan kompetitif agar dapattetap bersaing. Demikian pula, untukPerusahaan yang telah memiliki keunggulankompetitif dituntut untuk dapatmempertahankan dan terusmengembangkannya, dan pada akhirnyaPerusahaan tersebut dapat dikatakan suksesjika telah mampu mempertahankankeunggulan yang dimiliki dengan bertumpupada core value dan core purpose Perusahaandi tengah berbagai perubahan: strategi,struktur, maupun manajemen. Core Purposeadalah visi dan misi Perusahaan, sedangkanCore Value adalah nilai dasar Perusahaanyang menjadi pedoman dan sikap perilaku manusia (pekerja) yang berada dalam Perusahaan tersebut.
FAKTOR DETERMINAN KEPUTUSAN PEMBELIAN ONLINE PT.SHOPEE INTERNASIONAL INDONESIA Muhammad Halilintar; Fajar Wahyudi
Jurnal Manajemen FE-UB Vol. 8 No. 1 (2020): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Penelitian ini bertujuan untuk menguji factor determinan keputusan pembelian online PT.Shopee Internasional Indonesia. Jenis data yang digunakan dalam penelitian ini adalah jenisdata kuantitatif. Dan sumber data yang digunakan dalam penelitian ini adalah data primer. Dataprimer didapat melalui penyebaran kuesioner kepada responden yang berada di UniversitasBorobudur.Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 orang reponden. Teknikanalisa yang digunakan untuk menganalisa pengaruh variabel-variabel dalam penelitian iniadalah menggunakan analisa jalur dengan menggunakan SPSS. Untuk melihat pengaruh darisetiap variabel dengan melihat nilai t-statistik pada table path coefisien.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan (Kasus Pelanggan Indosat Ooredoo) Muhammad Halilintar; Siti Maryam Litikasuri MS
Jurnal Manajemen FE-UB Vol. 8 No. 2 (2020): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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The purpose of this study was to determine the effect of product quality, service quality andprice on customer satisfaction of telecommunication operators Indosat Ooredoo in CengkarengBarat, West Jakarta. This research was conducted using a data collection method by means of aquestionnaire on 100 respondents of Indosat Ooredoo card users in the Cengkareng Barat area,West Jakarta. The sample was taken using the proportion estimation formula. Testing data qualityin this study using validity and reliability tests. Data were analyzed using multiple linearregression analysis.The results showed that the variable product quality partially / partially has an influence oncustomer satisfaction, this is evidenced by the t test with a t-count value of 2.353. Service qualityvariable partially / partially has an influence on customer satisfaction, this is evidenced by the ttest with a t-count value of 2.105. The price variable partially / partially has an influence oncustomer satisfaction, this is evidenced by the t test with a t-count value of 8.664. The variables ofproduct quality, service quality and price as a whole have an influence on customer satisfaction,this is evidenced by the F test with an Fcount of 76.400.Keywords: Product Quality, Service Quality, Price, Multiple Linear Regression Analysis
PENENTU KEPUASAN PELANGGAN & IMPLIKASINYA PADA LOYALITAS PELANGGAN Della Maretha; Muhammad Halilintar; Septian Yudi Anggara
Jurnal Manajemen FE-UB Vol. 11 No. 1 (2023): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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This study aims to determine the extent to which service quality and product quality influence customer satisfaction and the implications for customer loyalty at Happytooth Family Dental Care. The data used in this research is in the form of primary data collected from the answers of respondents based on the questionnaires given, namely as many as 198 people. The data processing method uses the path analysis method (Path Analysis) with the help of SPSS version 22.0. Statistical testing using individual parameter significance test (t test) and simultaneous significance test (F test) and Sobel test. The results showed that service quality has a positive and significant effect directly or indirectly through patient satisfaction on customer loyalty, product has a positive and significant effect directly or indirectly through patient satisfaction on customer loyalty and customer loyalty has a direct positive effect on customer loyalty Keywords: service quality, product quality, customer satisfaction and customer loyalty
Co-Authors Brahmadi Bagus Dadi Mausup Cahyadi Della Maretha Fajar Wahyudi Imelda Taurina Ghagho Septian Yudi Anggara Siti Maryam Litikasuri MS