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All Journal JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Jurnal Analisa Sosiologi
Ichza Ardiansya
Universitas Diponegoro
Environmental Science Social Sciences

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Analysis of Gender Representation in Instagram Social Media Campaigns: A Case Study of the 2024 Central Java Gubernatorial Election Ichza Ardiansya; Laila Kholid Alfirdaus
JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political UMA) Vol. 14 No. 1 (2026): JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jppuma.v14i1.17033

Abstract

This study examines gender representation in Instagram-based social media campaigns during the 2024 Central Java Gubernatorial Election. The research addresses the persistence of gender stereotypes in political communication, particularly in how the candidate pairs Andika Perkasa–Hendrar Prihadi and Ahmad Luthfi–Taj Yasin construct and communicate gendered messages through digital campaign content. This study employs a qualitative research design, employing textual, semiotic, and structural analyses. The data consist of 60 campaign posts collected through online observation from the official Instagram accounts of both candidate pairs during the campaign period. The collected posts were systematically coded and analyzed to identify recurring themes, visual symbols, and narrative patterns related to gender representation. The findings indicate that gender representation in the campaigns tends to reinforce traditional gender stereotypes. Male candidates are predominantly portrayed as strong, authoritative, and masculine leaders, while female representation remains limited and is often associated with supportive or domestic roles. Campaign communication strategies also rely heavily on masculine imagery to assert political authority. This study contributes to the literature on gender and political communication by demonstrating how digital campaign practices on social media may reproduce conventional gender norms in local electoral contexts, highlighting the need for more gender-inclusive political messaging in contemporary digital campaigns.
GERAKAN PERPAG (PERSATUAN RAKYAT PENYELAMAT KARST GOMBONG) DALAM MELAKUKAN PENOLAKAN TERHADAP PEMBANGUNAN PT. SEMEN GOMBONG) Ichza Ardiansya
Jurnal Analisa Sosiologi Vol 13, No 4 (2024)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v13i4.95402

Abstract

This study aims to analyze the strategies, success factors, and challenges faced by the PERPAG (People's Association of Karst Gombong Rescuers) movement in rejecting the development of PT. Semen Gombong in Kebumen Regency. Social movements become agents to fight for democratic rights, justice, and forgiveness of the people from dissatisfaction with unfair treatment. PERPAG is one of the social movements in Indonesia to date that has been able to thwart the cement company's efforts to exploit limestone. The method used is qualitative research using a case study approach. The study's results show the background of the PERPAG movement with the plan of PT. Semen Gombong to explore limestone in the South Gombong Karst Landscape Area which is considered to damage the ecosystem. Then the PERPAG movement does not only use one strategy such as coercion to the relevant government, this movement elaborates several strategies in its objectives. The emergence of various inhibiting factors (internal and external) cannot be separated from the journey of the movement. Still, PERPAG's consistency has resulted in success with the unsuccessful efforts of PT. Semen Gombong to explore the limestone.
Co-Authors Laila Kholid Alfirdaus