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Sudarmiatin
Department of Magister Management, Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Economics, Econometrics & Finance Social Sciences

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Sustainable Entrepreneurship In MSMEs: A Systematic Literature Review On The Convergence Of Innovation, Digitalization, Competence, And Culture (2021-2024) Esti Nurwulan; Titisari Ambarwati; Sudarmiatin; Trisetia Wijijayanti
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.396

Abstract

Sustainable Entrepreneurship (SE) integrates economic, social, and environmental objectives to meet the challenges of sustainable development while maintaining competitiveness. Micro, Small, and medium enterprises (MSMEs) play an important role in this transition, but face various obstacles such as limited resources, institutional constraints, and cultural rigidity. This study presents a Systematic literature Review (SLR) of cutting-edge research published between 2021 and 2024 and focuses on the determinants and mechanisms of sustainable entrepreneurship in MSMEs. Following the PRISMA 2020 framework, seven empirical and conceptual studies from Europe, Asia and Africa were analyzed. The synthesis shows the four main pillars that make up SE, namely entrepreneurial competence, innovation, digitization, as well as the cultural or institutional context. The results show that innovation and digitalization act as mediators that strengthen the relationship between entrepreneurial competence and sustainability performance. Cultural norms and government policies play contextual roles that can support or hinder their implementation. This study proposes an integrative framework that aligns entrepreneurial competencies, innovation, digital transformation, and policy support as strategic drivers for the sustainability of MSMEs. Theoretical, managerial, and policy implications are discussed, as well as recommendations for further research direction are given.
Strategy To Improve The Performance Of Creative Industries SMEs Through The Development Of Innovation In The Field Of Marketing, Finance And Human Resources At SMEs Pasuruan Diana Dwi Kusumasari; Bachtiar Wijaya; Sudarmiatin; Trisetia Wijijayanti
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.399

Abstract

This study aims to analyze innovation development strategies in the field of marketing, finance, and Human Resources (HR) as an effort to improve the performance of creative industry SMEs in Pasuruan. The background of this study is based on the phenomenon that although the creative industry sector contributes significantly to the regional economy, many MSMEs still face obstacles in digitizing marketing, financial management, and Human Resource Capacity Development. This study uses a descriptive qualitative approach to data collection techniques through in-depth interviews, field observations, and documentation. Informants of the study consisted of creative UMKM actors, officials of Pasuruan City Cooperatives and UMKM offices, as well as local business actors. The Data were analyzed using the Miles, Huberman & SaldañA (2018) interactive analysis model, which includes the stages of data reduction, data presentation, and conclusion. The results show that marketing innovation through digital strategies and creative branding is able to expand market reach, while financial digitization increases business efficiency and transparency. On the other hand, the development of creative human resources is a major driving factor in encouraging innovation and business sustainability. The synergy of the three aspects of innovation proved to be more effective in increasing productivity, turnover, and competitiveness of MSMEs compared to the implementation of some innovations.
Co-Authors Bachtiar Wijaya Diana Dwi Kusumasari Esti Nurwulan Titisari Ambarwati Trisetia Wijijayanti