Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal META - JOURNAL
Trisetia Wijijayanti
Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Bibliometric Analysis of the Adaptive Strategies of SMEs in the E-Commerce Era Malvin Dharma Pradipta; Gunawan Santoso; Sudarmiatin; Trisetia Wijijayanti
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.405

Abstract

The rapid development of digital technology and online marketplaces has transformed the business landscape, compelling small and medium-sized enterprises (SMEs) to adopt adaptive strategies to remain competitive. This study conducts a bibliometric analysis to map the scientific evolution, research trends, and thematic focus related to SMEs’ adaptive strategies in the e-commerce era. Using data extracted from Scopus and Web of Science, the analysis applies performance analysis and science mapping techniques with tools such as VOSviewer and Bibliometrix. Results indicate significant growth in publications since 2015, with research themes dominated by digital transformation, technological adoption, online marketing, innovation capability, and organizational resilience. Cluster mapping reveals four major thematic groups: (1) digital adoption and technology readiness, (2) e-commerce competitiveness and marketing innovation, (3) supply chain agility and operational adaptation, and (4) SME resilience and sustainability. The study highlights increasing interest in integrating digital platforms, enhancing customer engagement, and leveraging data-driven decision-making. These findings provide a comprehensive overview of the intellectual structure and emerging research directions, offering valuable insights for researchers, policymakers, and practitioners in strengthening SMEs’ adaptability in the e-commerce environment.
Strategic and relational factors affecting franchise performance: Systematic Literature Review (SLR) Fazli Sofyand; Rehana Dwiba; Sudarmiatin; Trisetia Wijijayanti
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.406

Abstract

This study aims to analyze the various factors that affect the success of the relationship between franchisor and franchisee, as well as their impact on the performance and viability of the franchise network. The method used is the systematic literature review (SLR), where this study combines the results of various international studies that discuss things such as relationship quality, control mechanisms, information inequality, operational support, entrepreneurial attitudes, and organizational dynamics in the context of franchising. The findings show that the success of a franchise system is highly dependent on the level of trust, communication effectiveness, conformity in contractual expectations, and the ability of the network in balancing operational standards with local flexibility. Imbalance of control and lack of information transparency are the causes of conflicts that adversely affect franchisee satisfaction and loyalty. On the other hand, responsive franchisor support and collaborative relationships can improve network performance, loyalty and viability. This study emphasizes the importance of building flexible and mutually beneficial relationships in franchise management, and suggests further research on the digitization of relationships, franchisee organizational behavior, and strategies to strengthen the viability of the franchise system in the midst of increasingly fierce competition.
Co-Authors Fazli Sofyand Gunawan Santoso Malvin Dharma Pradipta Rehana Dwiba Sudarmiatin