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All Journal JURNAL PUSTAKA KOMUNIKASI
Wahyu Budi Priatna
Sekolah Vokasi Institut Pertanian Bogor
Languange, Linguistic, Communication & Media Social Sciences

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Company Profile sebagai Media Public Relations dalam Pembentukan Citra Positif KompasTV Fadila Fitri Eka Nugraheni; Wahyu Budi Priatna
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.6188

Abstract

This study aims to examine how KompasTV's company profile plays a role in building and strengthening the company's positive image in the eyes of the public and business partners. In today’s fast-paced digital communication era, media companies like KompasTV are required not only to present information accurately and attractively but also to maintain the trust of the public and business partners through effective communication. This study uses a descriptive qualitative method by conducting interviews with the Public Relations staff of KompasTV to gain a deeper understanding of the strategies used in presenting the company profile. The results show that KompasTV’s company profile effectively communicates the company’s identity, core values, vision, mission, and programs in a clear, engaging, and easily understandable way. The company profile functions not merely as a formal document but also as an effective communication tool that helps build trust and enhance the loyalty of both the public and business partners. Therefore, the company profile serves as an essential instrument for supporting organizational communication, shaping a strong corporate image, and maintaining KompasTV’s position as a professional and reliable media organization in the highly competitive media industry.
Diseminasi Informasi dan Promosi melalui Instagram @kebunraya_id Fadhila Faella Sufa; Wahyu Budi Priatna
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.6176

Abstract

The rapid development of social media has transformed how institutions disseminate information and conduct promotional activities to the public. Instagram has become a widely used platform for delivering information in a fast, visual, and interactive manner, enabling institutions to reach broader audiences while strengthening their institutional image in the digital environment. In this context, this study examines the practice of information dissemination and promotion through the official Instagram account @kebunraya_id. This study employs a qualitative approach with a descriptive method. Data were collected through observation of Instagram content posted on @kebunraya_id from September to December 2025, unstructured interviews Digital Strategist and Social Media Admin of Kebun Raya, and documentation of posts related to informational and promotional activities. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The findings indicate that Instagram functions as an effective medium for disseminating information and promoting Kebun Raya as an educational and recreational tourism destination. Information dissemination is carried out through educational and greetings content, while promotional activities are presented through recreation and tourism content. The communication strategy integrates educational values, appealing visual elements, and interactive engagement with audiences, although several challenges remain, including time management, inter-division coordination, and the content approval process.
Pemanfaatan Konten Visual Instagram dalam Meningkatkan Brand Awareness Premiair Group Nur Afni Septiani; Wahyu Budi Priatna
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.6185

Abstract

This study aims to analyze the Instagram visual content strategy implemented by Premiair Group in enhancing brand awareness through the AIDA (Attention, Interest, Desire, Action) model. The research employs a descriptive qualitative approach with a case study method, utilizing in-depth interviews with the Marketing Communication team and secondary data analysis. The findings indicate that the visual content strategy is systematically developed based on established brand guidelines, with a strong emphasis on the consistent use of color palette as the company’s primary visual identity. The implementation of the AIDA model is reflected in attention-grabbing visual elements, the delivery of relevant and distinctive information, the construction of emotional appeal, and the provision of clear call-to-action through accessible contact information. The novelty of this study lies in its analytical focus on the company’s perspective in managing AIDA-based visual content strategies within the private aviation industry, which remains underexplored in academic discourse. The academic contribution of this research is to enrich the literature on digital marketing communication, particularly in relation to the application of the AIDA model in social media visual strategies to build brand awareness in premium service industries.
Co-Authors Fadhila Faella Sufa Fadila Fitri Eka Nugraheni Nur Afni Septiani