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p-Index From 2021 - 2026
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All Journal Jobmark: Journal of Branding and Marketing Communication
Dwi Anggia
TVOne
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Is Gen-Z Aware of the SatuSehat Platform as an Extension of the PeduliLindungi Application? : Branding Effects Model Approach Verry Agusta; Dwi Anggia; Riska Yuliarosa
Jobmark: Journal of Branding and Marketing Communication Vol. 5 No. 2 (2024): JOBMARK Vol 5 No 2 (January-June 2024)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v5i2.286

Abstract

The SatuSehat application is a connecting platform that integrates individual health data between health service facilities in electronic medical records, transforming PeduliLindungi. SatuSehat aims to create an integrated public health information system between all health facilities, such as hospitals, health centers, clinics, pharmacies, and laboratories connected through the Satu Sehat platform. Thus, creating a more unified and integrated digital health information ecosystem can help the government make better decisions and provide more effective services to the community. This article explores the brand awareness of the SatuSehat application from the perspective of Wijaya's AKIELS model with a qualitative case study method. The primary data source for the research is Generation Z from Bakrie University. Secondary data related to SatuSehat was obtained from Ministry of Health spokesperson Siti Nadia Tarmizi. Data collection was carried out using in-depth interviews, observation, and searching digital and scientific documents. The results show that the SatuSehat application is still at the brand recognition stage because the respondents recognized the brand after receiving reminders via assistance. In this case, informants first remembered the PeduliLindungi application before mentioning the SatuSehat application.
Brand Groundwork™ Analysis of the SatuSehat™ Digital Application Dwi Anggia; Riska Yuliarosa; Verry Agusta
Jobmark: Journal of Branding and Marketing Communication Vol. 4 No. 2 (2023): JOBMARK Vol 4 No 2 (January-June 2023)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v4i2.390

Abstract

As a new public health communication and service platform, the SatuSehat™ digital application requires adequate self-understanding and brand insight for subsequent branding development. This article analyzes SatuSehat™ brand insights as a brand of a public health service digital application provided by the Ministry of Health of the Republic of Indonesia using Wijaya’s Brand Groundwork Wheel (BGW) methodological and strategic approach. By focusing on six aspects of BGW: brand origin, brand dream, brand nature, brand soul, brand mate, and brand talent, as proposed by Wijaya (2010), the study found how SatuSehat™ has a dream to become a complete and integrated health service platform in Indonesia, integrating and synergizing patient data and information from all health facilities in Indonesia. With the character and spirit of speed, convenience, and practicality, SatuSehat™ continues the successful performance of its brand origin, PeduliLindungi™, a platform that has successfully become the government's mainstay in navigating, educating, and detecting the spread of the virus during the Covid-19 pandemic. With the competence, specialization, and essential talent as a public health servant, SatuSehat™ will continue to be the commander of public services, ensuring every Indonesian citizen can access easy, fast, practical, and integrated health information and services in real-time.
Co-Authors Riska Yuliarosa Riska Yuliarosa Verry Agusta