Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JSE: Jurnal Sharia Economica
Kartika Harahap
Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu, Sumatera Utara
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH INFLUENCER KUALITAS CITA RASA DAN PELAYANAN PRODUK  LOKAL TERHADAP TINGKAT PEMBELIAN PELANGGAN DI COFFE SHOPE SHADO CO RANTAUPRAPAT Kartika Harahap; Muhammad Irwansyah Hasibuan; Yanto Zelibu
JSE: Jurnal Sharia Economica Vol. 5 No. 2 (2026): April
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/78ppns88

Abstract

This study aims to determine the influence of local product taste quality and service influencers on customer purchase decisions at Coffee Shope Shadow Co Rantauprapat. The sample size was 171 respondents, namely Coffee Shope Shadow consumers. This study used validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and coefficients of determination using SPSS 27. The study was conducted to examine how independent variables influence the dependent variable and the percentage level of influence of the research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable, with all t-values ​​> t-table and significance values ​​<0.05. With a determination level of 0.619, or 61.90%, the effect was positive and significant.
Co-Authors Hasibuan, Muhammad Irwansyah Yanto Zelibu