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All Journal Mavis: Jurnal Desain Komunikasi Visual
Mahimma Romadhona
Universitas Pembangunan Nasional Veteran

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Perancangan Media Pemasaran Digital Berbasis Konten Edukatif Pada Layanan Kesehatan Gigi drg. Friska Siagian Albert Absalom; Aileena Solicitor; Mahimma Romadhona
MAVIS : Jurnal Desain Komunikasi Visual Vol 8 No 01 (2026): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v8i01.2267

Abstract

Kesadaran masyarakat terhadap pentingnya kesehatan gigi di Indonesia masih tergolong rendah, karena sebagian besar penduduk hanya melakukan perawatan ketika telah mengalami keluhan. Kondisi ini menjadi tantangan bagi praktik mandiri dokter gigi dalam meningkatkan kesadaran masyarakat sekaligus bersaing dengan klinik jaringan atau rumah sakit besar yang memiliki sumber daya promosi lebih kuat. Penelitian ini bertujuan untuk merancang strategi komunikasi visual media pemasaran yang dapat meningkatkan kesadaran kesehatan gigi sekaligus memperkuat posisi praktik mandiri Dental Care drg. Friska Siagian di Perumnas Klender. Perancangan difokuskan pada penggunaan Instagram sebagai media utama melalui feed edukatif, carousel, reels/video pendek, story interaktif, serta media pendukung offline berupa poster, pamflet, banner, dan kartu pengingat kontrol. Penelitian ini menggunakan pendekatan research-based design.Data diperoleh melalui wawancara dengan pemilik praktik, observasi lapangan, serta analisis media digital dan media offline. Proses perancangan menggunakan model Customer Path 5A . Hasil analisis menunjukkan bahwa media digital dapat dimanfaatkan tidak hanya sebagai sarana promosi, tetapi juga sebagai media edukasi kesehatan gigi. Konten edukatif yang disampaikan dengan bahasa sederhana, visual yang jelas, serta kehadiran dokter sebagai figur edukator membantu audiens memahami informasi kesehatan gigi dengan lebih baik sekaligus membangun kepercayaan terhadap layanan praktik.
Eksplorasi Desain Karakter untuk Buku Cerita Pop-Up “Pixel dan Pixie yang Cerewet” Oscar Ade Gunawan; Mahimma Romadhona; Sri Wulandari
MAVIS : Jurnal Desain Komunikasi Visual Vol 8 No 01 (2026): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v8i01.2271

Abstract

The development of digital technology has made gadget use inseparable from daily life, including among children. The use of gadgets among children without proper understanding and supervision can lead to addiction, increased stress levels, reduced physical activity, emotional distress, and behavioral problems. Therefore, efforts are needed to educate children about the dangers and impacts of excessive gadget use. One of the efforts that can be carried out is the use of educational media that can convey messages to children optimally. In this study, the effectiveness of the media is assessed based on its ability to increase children's visual interest, facilitate understanding of the story content, and help children recognize characters and the messages conveyed. One medium that has this potential is a pop-up storybook. In the creation of a pop-up book, the process of character design cannot be separated. This study aims to explore the process of character design development through the stages of the design thinking method, which include concept formulation, the creation of alternative designs, and testing of visual preferences in a pop-up storybook. This research is part of a final project on designing a pop-up storybook as an educational medium for children's gadget use, entitled "The Chatty Pixel and Pixie," which focuses on the character design process. The method used in this study is the design thinking method, which consists of the stages of empathize,define,ideate,prototype, test.
Co-Authors Aileena Solicitor Albert Absalom Oscar Ade Gunawan Sri Wulandari