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All Journal Mimbar Agama Budaya JER
I Made Sudarma
Institut Agama Hindu Negeri Gde Pudja Mataram, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion Lokal Erigo Ketut Swartana; I Made Sudarma
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2110

Abstract

Perkembangan industri fashion lokal di Indonesia meningkatkan persaingan merek domestik. Penelitian ini bertujuan menganalisis pengaruh brand image dan kualitas produk terhadap keputusan pembelian produk fashion Erigo di Kota Mataram. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 100 responden yang pernah membeli produk Erigo, menggunakan teknik purposive sampling. Data dianalisis melalui uji validitas, reliabilitas, asumsi klasik, serta regresi linier berganda. Hasil penelitian menunjukkan bahwa brand image dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya pengelolaan brand image dan kualitas produk untuk meningkatkan daya saing fashion lokal.
Ecospiritualism in Buddhist Communities and Its Contribution to Sustainable Development Dewi Kusumasanthi; Ida Kade Suparta; I Made Sudarma; I Nyoman Alit Suarjaya
Mimbar Agama Budaya Vol. 43 No. 1 (2026)
Publisher : Center for Research and Publication (PUSLITPEN), UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mimbar.v43i1.52213

Abstract

This research originates from the increasing environmental degradation on Lombok Island and studies of ecospiritualism within Buddhist communities in Dusun Tebango and Jeliman Ireng as an alternative solution based on local wisdom. It aims to analyze the concept of ecospiritualism, its transmission, and the implications of ecospiritual values on community life, and their implementation in sustainable development. The study adopts a qualitative method with an ethnographic approach, utilizing semi-structured interviews, non-participant observation, and documentation, which are analyzed using the Miles and Huberman model. The results indicate that the community understands ecospiritualism as the sacredness of nature that is in harmony with humanity and the spiritual dimension. These values are transmitted orally and through religious practices and traditions, thus forming the collective experience of the community. In the context of sustainable development, ecospiritualism serves as a moral foundation that shapes social and cultural behavior and environmental awareness, as reflected in efforts at natural conservation, respect for the sources of life, and the maintenance of local traditions that preserve the balance between humans and nature. These research findings indicate that ecospiritualism functions as an important foundation for sustainable development rooted in local wisdom.
Co-Authors Dewi Kusumasanthi I Nyoman Alit Suarjaya Ida Kade Suparta Ketut Swartana