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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Fatma Wardy Lubis
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatera Utara, Medan, 20155
Education Social Sciences Other

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DIGITAL MEDIA HABITS ACROSS GENERATIONS: A STUDY OF MEDIA Farida Hanim; Sofiari Ananda; Moulita; Fatma Wardy Lubis
SOSIOEDUKASI Vol 14 No 2 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i1.5681

Abstract

This study examines the media consumption habits of residents in Medan City, Indonesia, in response to the widespread adoption of smartphones and internet access. The research applies a quantitative descriptive approach using a survey of 400 respondents across generational categories (Baby Boomers, Gen X, Millennials, Gen Z, Alpha). Results reveal a dominant reliance on smartphones for accessing media content, with a declining trend in traditional television and radio use. Social media, particularly YouTube, WhatsApp, and Instagram, have become a primary source of information and entertainment, especially among young generations. The study employs uses and gratifications theory and media dependency to analyze generational differences in digital behavior. Findings indicate a significant generational shift toward mobile-centric and socially interactive media patterns, contributing to the understanding of digital audience behavior in an emerging urban context.
Co-Authors Farida Hanim Moulita Sofiari Ananda