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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Anita Sumelvia Dewi
Universitas Islam Kadiri, Kediri, Jawa Timur, Indonesia
Education Social Sciences Other

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EXPLORING ENTREPRENEURIAL NARRATIVES: A QUALITATIVE SWOT-BASED ANALYSIS OF PROMOTIONAL STRATEGIES AT WARUNG JOYOBOYO Gazza Aimar Degadypta; Anita Sumelvia Dewi
SOSIOEDUKASI Vol 14 No 2 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i1.5773

Abstract

This research aims to formulate effective promotional strategies for MSME Warung Joyoboyo Kediri using a descriptive qualitative approach based on case studies. MSME Warung Joyoboyo Kediri faces intense competition and changing consumer preferences, requiring appropriate promotional strategies. Through in-depth interviews, field observations, and documentation, data was analyzed through data reduction, data presentation, and conclusion drawing, with data validity testing using source triangulation. The data was then classified into SWOT (Strengths, Weaknesses, Opportunities, Threats) categories. Research results show that the main strengths lie in distinctive taste and affordable prices, while weaknesses include digital promotion and recording systems. Available opportunities include social media trends and government support, while threats come from similar competitors and raw material price fluctuations. This research contributes to formulating locally-based promotional strategies for MSME.
Co-Authors Gazza Aimar Degadypta