Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Anita Sumelvia Dewi
Universitas Islam Kadiri, Kediri, Indonesia
Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
TRANSFORMATION OF MSMEs MARKETING STRATEGY THROUGH THE IMPLEMENTATION OF QRIS AS A DIGITAL INNOVATION Fatimah Nur Nisa; Anita Sumelvia Dewi
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6404

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an essential role in the Indonesian economy because they are not influenced by foreign factors and depend on local supply chains. Adapting to changing market conditions is necessary for these businesses to thrive, especially in today's digital age where smartphones and social media are widely used by Indonesians. This socialisation aims to increase awareness of the importance of digitalisation of payment systems in MSMEs as a means of digital marketing. By using a descriptive qualitative approach and community service carried out through education and socialisation as well as direct assistance in making QRIS will help MSMEs in strengthening their marketing strategies in attracting consumer buying interest for ease of transactions compared to competitors who use conventional payment services. Data collection techniques through observation, interviews, and documentation with MSME players in Kediri City. The results show that education about QRIS and consumer protection encourages MSME players in marketing strategies that need to be carried out in the era of cashless society and supports the professionalism of MSMEs.
CONSTRUCTION OF TRUST AND RISK IN SHOPPING DECISION-MAKING ON TIKTOK SHOP: A DIGITAL ETHNOGRAPHY STUDY A’iffatan Dina Khunafa; Anita Sumelvia Dewi
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6478

Abstract

This study examines how trust and risk perception shape shopping decisions on TikTok Shop, a growing form of live streaming-based social commerce in Indonesia. Using a qualitative digital ethnography approach, it explores users’ social and emotional experiences through digital observation, in-depth interviews, and documentation of online interactions between hosts and young consumers in East Java. Findings reveal that trust emerges from social interaction, visual cues, and social validation. Communicative, transparent, and responsive hosts enhance credibility, while high-quality visuals reinforce authenticity and professionalism. Comments and testimonials (e-WOM) serve as collective validation, whereas negative experiences heighten perceived risk and caution. From the sellers’ perspective, offering discounts, showcasing testimonials, and maintaining honesty and consistency foster trust and loyalty. Theoretically, this study expands understanding of trust and risk in social commerce by emphasizing social and symbolic dimensions often overlooked by quantitative approaches. Practically, it guides TikTok Shop practitioners in building authentic, empathetic communication and encourages consumers to strengthen digital literacy in evaluating seller credibility. Overall, trust and risk in digital shopping emerge from dynamic interactions among humans, algorithms, and social representations within virtual marketplaces.
Co-Authors A’iffatan Dina Khunafa Fatimah Nur Nisa