Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Digital Business and Global Economy Journal of Strategic Marketing and Innovation
Alfin Nurfadhilah Ramli
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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Impact of Trust, Service Quality, Price on Customer Satisfaction on E-Commerce Users Attitudes Alfin Nurfadhilah Ramli; Ahmad Jidan Abrar; Dr. Osly Usman, M.Bus Syst
Journal of Strategic Marketing and Innovation Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

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Abstract

E-commerce is a rapidly growing sector influenced by factors such as customer trust, service quality, pricing, and satisfaction. Customer trust and service quality impact satisfaction, while pricing influences purchasing decisions. Understanding these relationships is crucial for E-commerce platforms to enhance customer satisfaction and loyalty, facilitating long-term business growth. This research employed a quantitative method involving a questionnaire survey as the primary data collection tool. The questionnaire was utilized to gain insights and in-depth responses from the respondents regarding the research topic. The researcher chose to apply the Partial Least Square (PLS) method for data analysis. In conclusion, this research finds that trust positively impacts customer satisfaction and attitude. Service quality does not negatively affect satisfaction and has a positive effect on attitude. Price positively affects satisfaction but does not negatively impact attitude. Customer satisfaction positively influences customer attitude in using e-commerce, providing insights into e-commerce customer behaviour. Researcher recommends that other researchers exploring the same topic conduct studies in various fields of activity. Research in different domains will complement this study and enable more comprehensive decision-making on a global scale.
Content Marketing Analysis in Increasing Customer Engagement and Purchase Decisions on Merchant Promotions at BNI Experience Website Alfin Nurfadhilah Ramli; Dr. Osly Usman, M.Bus Syst; Meta Bara Berutu, S.E., M.M
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.06

Abstract

This study aims to analyze the influence of content marketing on customer engagement and purchase decisions regarding promo merchants featured on the BNI Experience website. The research employs a mixed-method approach using methodological triangulation to obtain a more comprehensive understanding of the studied phenomenon. Quantitative data were collected from 250 respondents selected through purposive sampling based on specific criteria, while qualitative data were obtained through in-depth interviews with two key informants from BNI who are directly involved in content strategy management. The quantitative analysis, using Structural Equation Modeling (SEM) with Partial Least Square (PLS), indicates that content marketing has a positive and significant effect on both customer engagement and purchase decisions. Furthermore, customer engagement is proven to be a significant mediating variable in the relationship between content marketing and purchase decisions. The qualitative analysis, through thematic interpretation, supports the quantitative findings by showing that content that is relevant, informative, easy to understand, easy to find, valuable, and consistent can build emotional engagement and drive customer purchase decisions. These findings suggest that an effective content marketing strategy not only strengthens customer relationships but also encourages conversion through more meaningful digital interactions. This research contributes to the development of digital marketing knowledge, particularly in the banking sector.
Co-Authors Ahmad Jidan Abrar Dr. Osly Usman, M.Bus Syst Meta Bara Berutu, S.E., M.M