Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Global Sustainable Agriculture
Novyandra Ilham Bahtera
Department of Agribusiness, Faculty of Agriculture Fisheries and Marine, Universitas Bangka Belitung
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Attributes in Consumer Preferences towards Rice Purchasing Decisions in South Bangka Yulia Yulia; Novyandra Ilham Bahtera; Laila Hayati
Journal of Global Sustainable Agriculture Vol 4, No 2 (2024)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v4i2.7771

Abstract

Consumer preferences can assist a business in understanding the attributes that are essential or desired by consumers. The decision of a consumer to choose a product is closely related to the preferences of an individual consumer. An example of a commodity in the agricultural sector that has the potential to influence consumer preferences is rice. This study aims to identify the attributes that are preferred by consumers in the decision to purchase rice, considering the importance level of each attribute, in Toboali District, South Bangka Regency. The sampling method used in this research was judgment sampling. Data collection techniques include interviews, questionnaires, observations, and focus group discussions. Data processing in this study uses Conjoint Analysis. The results showed that consumer preferences for rice products were based on certified rice, packaged in sacks, 5 kg in size, and had a tender texture.
Co-Authors Laila Hayati Yulia Yulia