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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Media dan Komunikasi
Amelia Putri Suseno
Universitas Mercu Buana Yogyakarta
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media

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PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP KUALITAS TIDUR MAHASISWA YOGYAKARTA Amelia Putri Suseno; Tahza Besnianov Gultom; Agnes Julianti Purba
Jurnal Media dan Komunikasi (MEKAS) Vol. 2 No. 1 (2024): Jurnal Media dan Komunikasi (MEKAS) Edisi November
Publisher : LodDos Institute

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Abstract

Penelitian ini bertujuan untuk menganalisis perbedaan kualitas tidur antara mahasiswa yang menggunakan media sosial secara intensif dan mereka yang menggunakannya dalam batas wajar. Berdasarkan analisis kuantitatif, data penelitian dinyatakan valid dengan nilai r hitung (0,500) lebih besar daripada r tabel (0,329) dan reliabel dengan nilai Corrected Item-Total Correlation (0,443) lebih tinggi daripada r tabel (0,3783). Data juga berdistribusi normal dengan nilai signifikansi Kolmogorov-Smirnov sebesar 0,200 (> 0,05). Temuan ini sejalan dengan teori Heuer yang menjelaskan efek distraksi media sosial pada pola tidur dan teori Matthew Walker yang menekankan pentingnya ritme sirkadian untuk kualitas tidur. Namun, penelitian ini memiliki keterbatasan pada jumlah sampel yang kecil (20 responden), tidak mempertimbangkan variabel lain seperti tingkat stres atau pola makan, dan hanya menggunakan pendekatan kuantitatif. Penelitian selanjutnya disarankan untuk melibatkan sampel yang lebih besar, mempertimbangkan faktor tambahan, dan menggunakan metode campuran (mixed methods) untuk pemahaman yang lebih holistik. Intervensi praktis berupa penyuluhan manajemen waktu media sosial juga diusulkan untuk membantu mahasiswa meningkatkan kualitas tidur mereka.Kata kunci: kualitas tidur, media sosial, teori Heuer, ritme sirkadian, mahasiswa
Consumer Perceptions of Shopeefood Online Service Quality in the City of Yogyakarta Special Region Andika Saputra; Amelia Putri Suseno; Tahza Gultom; Agnes Julianti purba
Jurnal Ilmiah Komunikasi Makna Vol. 14 No. 1 (2026): February 2026
Publisher : Faculty of Communication Science, Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v14i1.46811

Abstract

The transformation of digital services has profoundly influenced the consumption patterns of urban communities, particularly through the use of food delivery applications such as ShopeeFood. In Yogyakarta, while the platform has experienced rapid growth, maintaining high service quality remains a significant challenge in fostering consumer loyalty. This study aims to examine consumer perceptions of ShopeeFood's service quality through a descriptive qualitative approach. Data were collected via in-depth interviews with six informants, categorized based on usage intensity (regular, occasional, and new users), and analyzed using the theoretical frameworks of consumer perception, the SERVQUAL model, and digital consumer behavior. The findings indicate that elements such as the application interface and transaction security are perceived positively, whereas information reliability and customer service responsiveness still require improvement. Variations in perception were identified based on user intensity, with regular users exhibiting higher levels of engagement and expectations for more personalized services. This study highlights the need for empathetic, adaptive, and data-driven strategies in the management of digital services. The practical implications suggest the development of interactive features, improved information accuracy, and more targeted communication strategies. Furthermore, the research opens avenues for future investigations into the integration of emotional experiences in cultivating user loyalty on digital service platforms.
Co-Authors Agnes Julianti Purba Andika Saputra Tahza Besnianov Gultom Tahza Gultom