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Aghus Jamaludin Kharis
Institut Teknologi Dan Sains Nahdlatul Ulama Pekalongan, Central Java, Indonesia
Social Sciences

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ADMINISTRATIVE COMMUNICATION STRATEGIES IN HYBRID WORK ENVIRONMENTS Aghus Jamaludin Kharis
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 1 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/67q92182

Abstract

The post-COVID-19 pandemic hybrid work model, combining face-to-face and virtual interactions, demands adaptive, transparent, and structured administrative communication strategies. This study uses a narrative review to examine the literature related to administrative communication strategies and their impact on the effectiveness of hybrid organizations. Findings indicate that channel strategy (synchronous/asynchronous), communication style adaptation, and transparency and clarity play a crucial role in building trust, increasing engagement, facilitating coordination, and accelerating decision-making. Communication theories such as Media Richness Theory and Organizational Information Theory are relevant for media selection and information management. Key challenges include miscommunication, digital fatigue, and technology access gaps. This study expands the theoretical understanding of administrative communication as a strategic function and provides practical guidance for managers. Suggestions for future research include empirical studies, cross-cultural comparisons, and AI integration.
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