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Abdul Rahman
Universitas Mercu Buana, Jakarta, Indonesia
Arts Languange, Linguistic, Communication & Media Social Sciences Other

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LOCAL CULTURE BASED POLITICAL COMMUNICATION: CANDIDATE CAMPAIGN STRATEGIES IN MULTICULTURAL COMMUNITIES Abdul Rahman
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 2 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/r3d44g04

Abstract

Political communication in multicultural societies faces significant challenges due to ethnic, religious, and linguistic diversity, which often leads to ineffective messaging and potential conflict. This research addresses the critical need for a deeper understanding of how political candidates can effectively integrate local cultural values ​​and symbols into their campaign strategies to build stronger relationships with diverse voters. This research aims to investigate how political candidates integrate local cultural values ​​and symbols into their campaign strategies in multicultural communities and to understand the influence of this cultural integration on voter perceptions and engagement. Using a narrative review approach, this research synthesizes extensive literature from Scopus, Web of Science, and Google Scholar, with thematic analysis and narrative synthesis to connect the findings with Cultural Political Communication Theory, Framing Theory, and Symbolic Interactionism. The findings indicate that strategic integration of local cultural values, symbols, and rituals significantly increases voter engagement, trust, and emotional connection. Candidates who authentically incorporate local cultural elements are perceived as more relevant and legitimate, fostering a sense of belonging among voters, and increasing mobilization. Integrating local cultural values ​​and symbols is a fundamental requirement for effective political communication in a multicultural context, strengthening symbolic legitimacy, reducing cultural conflict, and encouraging inclusive political engagement.
CULTURE BASED POLITICAL MESSAGE CONSTRUCTION TO INCREASE VOTER PARTICIPATION Abdul Rahman
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 2 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ma9gjp18

Abstract

This study examines the construction of culturally based political messages and their impact on increasing voter participation. Although voter participation in Indonesia is relatively high compared to the global average, challenges in maintaining consistent participation, especially among the younger generation, remain. Using the approachnarrative reviewThis study analyzed literature from the Scopus and Web of Science databases (2000-2025) with keywords such as "cultural political communication" and "voter participation and culture." The results of the literature synthesis identified four main themes: (1) the construction of culturally based political messages through symbols, language, and traditional practices; (2) the role of political actors as cultural brokers in representing cultural identity; (3) media as a crucial channel for the dissemination of cultural messages, including adaptation on digital platforms; and (4) positive voter responses to cultural-based messages that increase collective identification, trust, and emotional involvement. Theoretically, this research expands framing theory to the cultural dimension and integrates symbolic interactionism to explain the formation of political meaning. Practically, these findings provide guidance for more contextual and culturally sensitive political campaigns, potentially strengthening social cohesion and reducing polarization. However, limitationsnarrative reviewand the dominance of specific contexts require further empirical studies, cross-cultural comparisons, and longitudinal studies. In conclusion, culture-based political messages are an effective strategic instrument for increasing voter participation by building emotional connections and trust through authentic cultural representations.
MULTICULTURAL POLITICAL COMMUNICATION IN SOCIAL CONFLICT MANAGEMENT Abdul Rahman
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 3 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/w9221g35

Abstract

The complexity of social conflict in multicultural societies is increasing due to the high dynamics of ethnicity, religion, and identity politics. In this context, political communication plays a strategic role in determining the direction of conflict escalation and de-escalation. This study analyzes how multicultural political communication strategies can mitigate, manage, and prevent conflict through message adaptation, inclusive framing, cross-cultural dialogue, and trust-building between political actors and community groups. The findings indicate that the effectiveness of political communication depends not only on the quality of the message but also on its alignment with the values, symbols, and local cultural identities that develop within the community. Communication strategies that are insensitive to the cultural context have been shown to increase the risk of misinterpretation and reinforce polarization. Conversely, strategies oriented toward cultural empathy can create a space for constructive dialogue and strengthen social cohesion. This study proposes the development of a theoretical model.Multicultural Political Communication for Conflict Managementas a new framework that can be used to explain how political communication can function as a more effective instrument for conflict management in multicultural societies. These findings make an important contribution to the development of political communication studies and government communication practices.
CULTURAL HYBRIDIZATION IN THE DIGITAL AGE: RECONSTRUCTING IDENTITY ACROSS TRANSNATIONAL MEDIA SPACES Abdul Rahman
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 4 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/bq5vt328

Abstract

Fundamental transformations in the global communication landscape have shifted cultural interaction paradigms toward fluid transnational digital media spaces. Amidst the dominance of global platforms and massive internet penetration, tensions have emerged between cultural homogenization and the potential for emancipatory hybridization. This study aims to analyze how the interaction between transnational media exposure, algorithmic structures, and local contexts shapes the process of identity reconstruction in digital spaces. This research employs a systematic narrative review approach, analyzing literature from Scopus and Web of Science databases published within the last ten years. The findings indicate that digital platforms function as socio-technical fields where cultural visibility and legitimacy are produced through non-neutral algorithmic curation. The phenomenon of "staged authenticity" emerges as a consequence of identity commodification within the persona economy. However, digital spaces also serve as a "Third Space," enabling marginalized communities to mobilize counter-narratives and resistance against global hegemony. Cultural hybridization in the digital age is an ambivalent process involving the risk of identity commodification alongside opportunities for subaltern agency. A digital constitutionalism framework is required to ensure cultural diversity within the transnational media ecosystem.
DIGITAL CULTURAL DIPLOMACY: STRATEGIC COMMUNICATION AND SOFT POWER IN A NETWORKED WORLD Abdul Rahman
Social Studies and Humanities Journal (SOSHUM) Vol. 2 No. 4 (2025): Social Studies and Humanities Journal (SOSHUM)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/t2038322

Abstract

The digital globalization era has fundamentally transformed cultural diplomacy from conventional state-centric approaches toward network-based digital cultural diplomacy. This transformation redefines how soft power is constructed and distributed within an ecosystem dominated by global platforms and algorithms. This study employs a systematic narrative review of global literature from 2016-2026 indexed in Scopus, Web of Science, and Google Scholar to synthesize the paradigm shifts in international communication. The findings reveal a decentralization of narrative authority, where non-state actors, such as diasporas and digital influencers, serve as crucial quasi-diplomatic agents. Diplomatic effectiveness has shifted from one-way dissemination to interactive dialogue and narrative co-creation, prioritizing authenticity and storytelling. However, significant challenges persist, including the digital divide, algorithmic gatekeeping, and a trust crisis driven by disinformation. Successful digital cultural diplomacy requires a strategic integration of technological capacity, authentic audience engagement, and multi-actor collaboration to maintain national narrative resilience in a networked world.
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