Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat
Sri Hartono
Universitas Muhammadiyah Ponorogo, Jawa Timur, Indonesia
Humanities Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengembangan Ekowisata Berbasis Kearifan Lokal untuk Meningkatkan Kesejahteraan Masyarakat dan Melestarikan Alam buat Pelaku Usaha Travel Wisata (Taman Nasional Bromo Tengger Semeru, Pasuruan) Sri Hartono
Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Jurnal Pengabdian Masyarakat (PENGAMAS)
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/7aq46d36

Abstract

Studi ini bertujuan untuk mengevaluasi dampak kegiatan Pengabdian Kepada Masyarakat (PkM) dalam pengembangan ekowisata berbasis kearifan lokal di Taman Nasional Bromo Tengger Semeru. Dengan melakukan analisis sistematis terhadap literatur terkait, penelitian ini mengidentifikasi tren, pola, dan temuan kunci yang berkaitan dengan praktik ekowisata dan kearifan lokal. Melalui pendekatan metode tinjauan literatur, dilakukan evaluasi terhadap keberhasilan kegiatan PkM dalam meningkatkan pengetahuan, sikap, dan perilaku pelaku usaha travel wisata, serta dampaknya terhadap kesejahteraan masyarakat lokal dan pelestarian lingkungan.
Digital Marketing Management Capability in Islamic Banking: Integrating XAI, Customer Analytics, and CRM Retno Widowati; Sri Hartono; Wijianto
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1762

Abstract

Purpose – This study develops a Digital Marketing Management Capability (DMMC) framework for Islamic banking by integrating Explainable Artificial Intelligence (XAI), Customer Analytics Capability (CAC), and Customer Relationship Management (CRM). The study addresses the fragmentation of previous research, which has predominantly examined these capabilities independently and provides limited understanding of their strategic orchestration in digital marketing management. Design/methodology/approach – A Systematic Literature Review (SLR) following the PRISMA 2020 guidelines was conducted to synthesize evidence from twenty peer-reviewed empirical studies published between 2020 and 2025. The selected studies were analyzed using thematic coding and evidence mapping to identify recurring capability domains and develop a formative higher-order conceptual framework. Findings/Results – The findings indicate that XAI-related capabilities support transparency, accountability, and trust in AI-assisted customer-facing activities; CAC transforms customer data into actionable marketing intelligence for evidence-based decision-making; and CRM translates customer intelligence into personalized interactions and sustainable customer relationships. The synthesis supports conceptualizing these three complementary capabilities as the formative dimensions of DMMC. The proposed framework and relationships require empirical validation in Islamic banking. Originality/Value – The study contributes to the capability-based application of the Resource-Based View and Dynamic Capability Theory by emphasizing capability complementarity and strategic orchestration. It provides a theoretically grounded framework for examining how technological transparency, analytical intelligence, and relational capability can be coordinated to support digital marketing effectiveness and customer-centered value creation in Islamic banking.
Co-Authors Retno Widowati Wijianto