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p-Index From 2021 - 2026
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All Journal Journal of International Conference Proceedings Al-Zayn: Jurnal Ilmu Sosial & Hukum
Ayi Ahadiat
University of Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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The Effect Of Social Media Marketing Implementation Capability And Active Presence On Micro Enterprises’ Performance In Bandar Lampung Muhammad Affan; Ayi Ahadiat; Nuzul Inas Nabila
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.6468

Abstract

The rapid development of digital technology and social media has transformed the way micro enterprises promote products, communicate with customers, and maintain business visibility. In Bandar Lampung, social media has become an important marketing channel because it provides an accessible, flexible, and relatively low-cost method to reach customers in an increasingly competitive market. However, many micro enterprises still face challenges in implementing social media marketing strategies effectively and maintaining consistent online activity. This study aims to examine the effect of social media marketing implementation capability and active presence on micro enterprises’ performance in Bandar Lampung. This research employed a quantitative explanatory approach using a non-probability purposive sampling technique. Data were collected through questionnaires distributed to micro-enterprise owners and managers, resulting in 105 valid responses. The data were analyzed using descriptive statistics, validity and reliability tests, and multiple linear regression analysis. The results indicate that social media marketing implementation capability and active presence have positive and significant effects on micro enterprises’ performance. Social media marketing implementation capability demonstrated a stronger statistical contribution than active presence. These findings suggest that micro enterprises need to combine structured social media marketing implementation with consistent active presence in order to improve customer relationships, market visibility, and overall business performance.
Strategic Management and Digital Transformation: A Systematic Review of Organizational Transformation Frameworks (2019–2024) Rani Anwar; Satria Bangsawan; Ayi Ahadiat
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4564

Abstract

Digital transformation has become a key strategic agenda for organizations facing technological disruption and increasing environmental complexity. However, existing frameworks remain fragmented and lack integration with strategic management perspectives. This study aims to synthesize organizational transformation frameworks developed between 2019 and 2024 to support digital strategic management. Using a systematic literature review guided by the PRISMA 2020 protocol, 50 Scopus-indexed articles were analyzed through a structured selection process. The findings show that contemporary frameworks are multidimensional, typically comprising technology integration, leadership, culture, dynamic capabilities, and process transformation. People-first approaches, digital leadership, and digital maturity emerge as critical success factors. Additionally, an increasing trend highlights the integration of digitalization and sustainability through twin transformation models. This study concludes that successful digital transformation depends on aligning organizational capabilities with context-specific frameworks, offering both theoretical contributions and practical guidance for designing adaptive, evidence-based transformation strategies.
Co-Authors Muhammad Affan Nuzul Inas Nabila Rani Anwar Satria Bangsawan