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All Journal JURNAL AGRIBISAINS Jurnal Point Equilibrium Manajemen dan Akuntansi
Abd Rahim
Universitas Negeri Makassar, Indonesia
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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Agribusiness Development Strategy for Herbal Medicine Products in Makassar City (Case Study of Ash Store) Ananda Putri; Basri Bado; Abd Rahim; Diah Retno Dwi Hastuti; Citra Ayni Kamaruddin
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.22286

Abstract

The herbal medicine agribusiness plays an important role in supporting public health through the use of bioactive plants. In Makassar City, Ash Store is one of the herbal medicine businesses that utilizes local raw materials and digital-based marketing. This study aims to identify internal and external conditions and formulate a development strategy for Ash Store's herbal medicine agribusiness in Makassar City. This study uses a qualitative approach with data collection techniques through questionnaires, interviews, observations, and documentation. The SWOT analysis results show that the Ash Store herbal medicine business is in Quadrant I (Growth Oriented Strategy), which indicates that the business conditions are very supportive for development. The recommended development strategy is to maximize internal strengths in the form of unique herbal medicine recipes, guaranteed raw material quality, strong branding, and halal certification to take advantage of digital marketing opportunities, market distribution expansion, and government support for herbal MSMEs to increase business competitiveness and sustainability.
Hubungan Faktor Ekternal Terhadap Keberhasilan UMKM Kuliner Dalam Menghadapi Persaingan Industri: The Relationship of External Factors to the Success of Culinary MSMEs in Facing Industrial Competition (A Case Study of Culinary MSMEs in Makassar City) A. Irma Suryani; Diah Retno Dwi Astuti; Muhammad Syafri; Abd Rahim; Sri Astuty
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 7 No. 2 (2025): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v7i2.469

Abstract

Micro, Small, and Medium Enterprises (MSMEs) often face challenges in accessing capital and dealing with complex regulations, both of which hinder their growth and development. This study aims to identify the external factors that influence the success of culinary MSMEs in facing industrial competition and to analyze how these external factors relate to their competitive success. The research employs a descriptive quantitative approach, with data collected through questionnaires distributed to 99 culinary MSME owners. The results of the analysis indicate that there is no significant relationship between the legal framework and access to finance and the competitive success of culinary MSMEs. However, human resource capacity demonstrates a significant relationship with competitive success. The findings show that human resource capacity (HRC) presents a significant difference between observed and expected values.
Co-Authors A. Irma Suryani Ananda Putri Basri Bado Citra Ayni Kamaruddin Diah Retno Dwi Astuti Diah Retno Dwi Hastuti Muhammad Syafri Sri Astuty