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All Journal FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan Madani : Indonesian Journal of Civil Society JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Verra Rosyalia Widia Sofyan
Politeknik LP3I
Humanities Economics, Econometrics & Finance Education Environmental Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Penerapan Pelayanan Prima di Dinas Perpustakaan dan Arsip Kabupaten Ciamis Wina Hidayati; Verra Rosyalia Widia Sofyan
Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 1 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i1.407

Abstract

Excellent service is an important aspect in improving the quality of services in public institutions, including regional libraries. The implementation of optimal service plays a role in creating satisfaction and increasing public trust in the institution. This study aims to describe and analyze the implementation of excellent service at the Department of Library and Archives of Ciamis Regency. This research uses a qualitative approach with a descriptive method. Data collection techniques were carried out through observation and interviews with library visitors. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the service has been implemented quite well based on the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. Adequate physical facilities and the friendly and responsive attitude of staff are the main supporting factors. However, several obstacles remain, such as limited internet access, a limited number of computers, and staff availability at certain times. Therefore, improvements in infrastructure and human resource competencies are needed to support sustainable improvement in library service quality. The results of this study are expected to serve as a reference for improving the quality of library services.
Optimalisasi Digital Marketing dalam Promosi dan Jaringan di SMKS Wikrama 1 Garut  - Ernawati; Budi Harto; Verra Rosyalia Widia Sofyan; Untung Eko Setyasari; Yanti Fadila Wahab
Madani : Indonesian Journal of Civil Society Vol. 8 No. 1 (2026): Madani : Februari 2026
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v8i1.2937

Abstract

 The advancement of digital technology compels educational institutions to optimize digital media-based promotional strategies to enhance the visibility and competitiveness of schools. In a specific context, SMKS Wikrama 1 Garut faces challenges in the form of limited human resources, variations in digital literacy, and the absence of a consistent and  structured digital marketing strategy. Although many studies emphasize the role of digital marketing in educational institutions, there is still a knowledge gap that includes a lack of integration of technology adoption theory, utilization of internal resources, and long-term relationship strategies in the context of vocational schools in rural areas. This research employs a qualitative-descriptive approach through in-depth interviews, field observations, and document analysis to explore the current conditions and strategies for optimizing digital marketing in schools. The results of the study show that the use of platforms such as Instagram, TikTok, Facebook, and YouTube is still sporadic, lacks data-driven approaches, and does not optimally showcase the school's vocational identity and narrative; content management is influenced by low perceptions of ease of use, limited strategic resources, and the absence of an editorial calendar; while the use of short videos and storytelling has been proven to generate the highest engagement but has not been implemented consistently. The analysis also identified that school websites have not been optimized through SEO, and collaboration with alumni and industry has not been maximized as strategic content. This research implicitly emphasizes the necessity of a theory-based digital marketing strategy, utilizing data and internal resources to enhance promotion while simultaneously establishing sustainable institutional networks. 
MEMBANGUN LINGKUNGAN SEKOLAH AMAN (EDUKASI ANTI BULLYING BERBASIS KOMUNIKASI ASERTIF DI SMKN 1 KOTA TASIKMALAYA) Ernawati; Kayla Alliyah Diva Hiaruman; Muis Wirasujatma; Yanti Fadila Wahab; Verra Rosyalia Widia Sofyan; Annisa Desty Puspatriani
FOKUS : Kajian Bimbingan dan Konseling dalam Pendidikan Vol. 9 No. 1 (2026): Vol 9, No 1 Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/fokus.v9i1.29211

Abstract

Bullying in schools remains a troubling global issue. Data from various national and international institutions shows that many students experience or witness bullying. Given the high number of bullying cases in schools, how can implementing anti-bullying education based on assertive communication reduce bullying and increase a sense of security in the school environment? Bullying can be prosecuted under several existing laws, both criminal and civil, as well as more specific regulations in the educational environment. Bullying violates Articles 310 and 311 of the Criminal Code concerning defamation and slander, which are often relevant to cases of verbal bullying or the spreading of rumors. This research uses a qualitative approach with a case study method to gain an in-depth understanding of the effectiveness of the education program. Assertive communication is believed to be key to empowering students to defend themselves without violence, reject bullying behavior, and report incidents effectively.
Co-Authors Annisa Desty Puspatriani Budi Harto Ernawati Ernawati Kayla Alliyah Diva Hiaruman Muis Wirasujatma Untung Eko Setyasari Wina Hidayati Yanti Fadila Wahab