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All Journal International Journal of Business and Quality Research
M. Irwansyah Hasibuan
Management, Labuhan Batu University, Rantauprapat Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Transaction Costs And Location On Customer Loyalty Of Brilink Agents In Bangko Semprina Rika Malia; M. Irwansyah Hasibuan; Meisa Fitri Nasution
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.2834

Abstract

This study aims to analyze the effect of transaction costs and location on customer loyalty of BRILink Agent Dayu in Bangko Perfect . This research uses a quantitative descriptive approach with data collected through questionnaires distributed to 60 respondents selected via random sampling. The data were analyzed using multiple linear regression with SPSS version 26, including validity test, reliability test, coefficient of determination (R²), partial t-test, and simultaneous F-test. The results show that transaction costs have a positive and significant effect on customer loyalty (t-value 8.559 > t-table 2.000, sig. 0.000 < 0.05). Location also has a positive and significant effect on customer loyalty (t-value 2.548 > t-table 2.000, sig. 0.014 < 0.05). Simultaneously, both variables significantly affect customer loyalty (F-value 115.108 > F-table 3.159) with an R² value of 0.802. The findings of this study confirm that affordable and transparent transaction costs along with a strategic and accessible location are key factors in enhancing customer loyalty at BRILink Agent Dayu in Bangko Perfect .
The Effect Of Service Quality On Customer Satisfaction Of Brilink Parmono Agents In Bangko Sempurna District , Rokan Hilir Regency Thiara Amalia Fadly; M. Irwansyah Hasibuan
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3171

Abstract

This study aims to analyze the effect of service quality on customer satisfaction at BRILink Agent Parmono in Bangko Perfect District, Rokan Hilir Regency. The research method used is descriptive quantitative with a sample of 75 respondents selected through purposive sampling technique based on the Slovin formula. Data were collected through a closed questionnaire with a five-point Likert scale and analyzed using validity tests, reliability tests, simple linear regression analysis, hypothesis testing (t-test), and coefficient of determination (R²) with SPSS version 26. 0.05. The coefficient of determination (R²) of 0.897 indicates that service quality explains 89.7% of the variation in customer satisfaction, while the remaining 10.3% is influenced by other variables outside this study. The regression coefficient of 0.531 indicates that every one-unit increase in service quality will increase customer satisfaction by 0.531 units. These findings suggest that the better the service quality provided, the higher the customer satisfaction at BRILink Agent Parmono .
The Effect Of Product Quality And Price On Customer Satisfaction At Teras Kopi Clinix Bagan Sinembah Muhammad Arvio Lesmana L. Toruan; Aulia Indra; M. Irwansyah Hasibuan
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3173

Abstract

The development of the coffee business in Bagan Sinembah has experienced rapid growth in the last five years, from only a handful of shops such as Teras Kopi Clinix to hundreds of national outlets (Kopi dari Hati, JCO Coffee, Tomoro Coffee, Point Coffee) and local MSMEs (Dongan Coffee, Still Coffee, Teduh Coffee, etc.), as well as mobile coffee businesses (Ido Coffee, Roda Kopi, Gayo Espresso, etc.). This tight competition demands a superior strategy, where product quality and price are the main determinants of customer satisfaction, as stated by Eltantian et al. (2023) that satisfaction arises from expectations of product or service performance, and Maharani et al. (2025) who emphasize the role of service and price balance in consumer loyalty. This study analyzes the influence of product quality and price on customer satisfaction at Teras Kopi Clinix Bagan Sinembah, with the aim of identifying consumer preference factors, key factors for business sustainability, and business strategies for maintaining raw material quality and competitiveness. Through an in-depth analytical approach, the results are expected to provide recommendations for local coffee shop managers on maintaining customer loyalty amidst increasingly fierce competition.
Co-Authors Aulia Indra Meisa Fitri Nasution Muhammad Arvio Lesmana L. Toruan Rika Malia Thiara Amalia Fadly