Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal AB-JOIEC: Al-Bahjah Journal of Islamic Economics Contemporary Islamic Economic and Business Review
Abdul Nasir
UIN Siber Syekh Nurjati Cirebon
Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Customer Interest in Gold Installment Financing: The Role of Promotion Strategy and Contract Implementation Ayu Novita; Abdul Muiz Abdul Wadud Kasyful Anwar; Abdul Nasir
CIEBER: Contemporary Islamic Economic and Business Review Vol. 2 No. 1 (2026): Kinerja Keuangan Lembaga Keuangan Syariah
Publisher : Fakultas Ekonomi dan Bisni Islam UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research has two main elements, the first is to find out the promotion strategy for gold installment financing products regarding customer interest at Bank Syariah Indonesia KCP Kuningan A Yani 1. Second, to find out the mechanism for implementing the contract. for gold installment financing products against customer interest at Bank Syariah Indonesia KCP Kuningan A Yani 1. This research is a type of field research using qualitative research methods and also using library research to complete the data. This research data was collected using observation, interviews and documentation. Based on the research results, it can be concluded that the promotional strategy implemented by BSI KCP Kuningan A Yani 1 includes various approaches. The debut strategy includes direct promotion through canvassing, namely, holding meetings and presentations to agencies. Apart from that, there is also an open table strategy, where product offers are made directly to customers who make transactions with customer service. Bank Syariah Indonesia implements the STP (Segmentation, Targeting, Positioning) marketing strategy and marketing mix such as 4P (product, price, place, promotion). The contract used is murabahah as a form of sale and purchase and rahn as binding collateral. This promotional strategy analysis is carried out using the SWOT method (strengths, weaknesses, opportunities, threats) to determine the strengths, weaknesses, opportunities and threats faced.
PROMOSI DAN IMPLEMENTASI AKAD CICIL EMAS BSI Ayu Novita; Abdul Muizz AWKA; Abdul Nasir
AB-JOIEC: Al-Bahjah Journal of Islamic Economics Vol. 4 No. 1 (2026): AB-JOIEC
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61553/abjoiec.v4i01.403

Abstract

Penelitian ini bertujuan menganalisis strategi promosi dan implementasi akad murabahah rahn pada produk Cicil Emas di Bank Syariah Indonesia (BSI) KCP Kuningan A Yani 1 serta merumuskan implikasi strategis berdasarkan kondisi cabang. Penelitian menggunakan pendekatan deskriptif kualitatif dengan orientasi studi kasus satu lokasi. Informan kunci dipilih secara purposif, yaitu Pawning Appraisal yang terlibat langsung dalam proses operasional Cicil Emas. Data diperoleh melalui wawancara terstruktur, observasi, dan dokumentasi, kemudian dianalisis melalui kondensasi data, kategorisasi berdasarkan STP dan bauran pemasaran 4P, serta penyusunan matriks SWOT kualitatif. Kredibilitas temuan diperkuat melalui triangulasi teknik dan pemeriksaan dokumen cabang. Hasil menunjukkan bahwa promosi memadukan segmenting, targeting, positioning, bauran pemasaran, canvassing, open table, dan kerja sama dengan instansi. Personal selling tidak hanya berfungsi sebagai saluran penjualan, tetapi juga sebagai sarana edukasi mengenai karakteristik produk dan akad. Pembiayaan menggunakan akad murabahah dengan emas sebagai objek jual beli dan akad rahn sebagai pengikat agunan. Analisis SWOT menunjukkan perlunya memperkuat kolaborasi institusional, edukasi digital yang terarah, layanan personal, dan transparansi akad. Temuan ini menegaskan bahwa efektivitas promosi produk keuangan syariah yang kompleks bergantung pada keselarasan antara penargetan pasar, edukasi produk, dan kejelasan akad.
Co-Authors Abdul Muiz Abdul Wadud Kasyful Anwar Abdul Muizz AWKA Ayu Novita Ayu Novita