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All Journal Adpertens ; Jurnal Ekonomi dan Manjemen Journal of Economic Studies
Indah Permatasari Siregar
UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Peran Simpan Pinjam Perempuan (SPP) PNPM Mandiri dalam Pengembangan UMKM Perdesaan Putri Aisyah Siregar; Indah Permatasari Siregar
Journal of Economic Studies Vol. 1 No. 1 (2025)
Publisher : Riset Anak Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66618/jeta.v1i1.18

Abstract

Program Simpan Pinjam Perempuan (SPP) dalam kerangka PNPM Mandiri Perdesaan hadir sebagai solusi atas keterbatasan akses permodalan dan literasi keuangan pelaku UMKM perempuan di wilayah perdesaan. Penelitian ini bertujuan untuk menganalisis kontribusi program SPP dalam pengembangan usaha mikro, kecil, dan menengah (UMKM) berbasis pemberdayaan ekonomi perempuan. Menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi, penelitian ini berlandaskan pada teori pemberdayaan ekonomi berbasis komunitas. Hasil penelitian menunjukkan bahwa SPP berperan signifikan dalam meningkatkan akses modal, kapasitas usaha, serta posisi sosial perempuan sebagai pelaku ekonomi di tingkat desa. Program ini juga mendorong terbentuknya solidaritas sosial dan transformasi peran gender dalam pembangunan ekonomi lokal.
The Effects of Brand Trust, Perceived Quality and Halal Knowledge on Richeese Factory Consumers’ Purchase Intention Misliani; Indah Permatasari Siregar; Damri Batubara
Journal of Economic Studies Vol. 2 No. 1 (2026)
Publisher : Riset Anak Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66618/b6nq7866

Abstract

This study was motivated by fluctuations in consumer purchase intention at Richeese Factory Padangsidimpuan, where interest declined three months after the outlet's grand opening, recovered in subsequent months, and then decreased again. The study analyzes the effects of brand trust, perceived quality, and halal knowledge on consumers' purchase intention toward Richeese Factory in Padangsidimpuan City. A quantitative design was employed with 97 respondents selected through convenience sampling using the Lemeshow formula. Data were collected through questionnaires and documentation and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, the simultaneous F-test, and the coefficient of determination in SPSS version 23. The findings show that brand trust and halal knowledge significantly affect purchase intention, whereas perceived quality does not. These results identify brand trust and halal knowledge as important determinants of consumer purchase intention. Future studies should examine additional variables and different samples to obtain more comprehensive evidence.
HUBUNGAN TRUST IN BRAND TERHADAP LOYALITAS PELANGGAN TELKOMSEL Indah Permatasari Siregar
Adpertens: Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2024)
Publisher : Yayasan Baitul Hikmah al-Zain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63424/adpertens.v1i3.215

Abstract

Telkomsel is a company operating in the cellular telecommunications sector in Indonesia which strives to be a trusted provider of services and lifestyle solutions. Telkomsel is not the only company that offers cellular card products, there are many other products that have lower quality and prices. However, Telkomsel always dominates the market and has the highest number of customers. The formulation of the problem in the research is whether there is an influence of trust in the product brand on Telkomsel customer loyalty among students at the Faculty of Islamic Economics and Business, Syekh Ali Hasan Ahmad Addary University, Padangsidimpuan. The aim of the research is to find out how much influence Trust in Product Brand has on Telkomsel Customer Loyalty. This research is quantitative research consisting of the dependent variable, namely Trust In Brand. The sample used in this research was 100 respondents. The data collection technique uses the Questionnaire method. Data analysis was done using linear regression analysis and supported by validity tests, reliability tests, normality tests, linearity tests, classical assumption tests and t tests, while data management was assisted by the SPSS Version 26.0 program. The research results show that Trust in brand has a partial effect on customer loyalty.
Co-Authors Damri Batubara Misliani Putri Aisyah Siregar