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Nathalia Lais
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Kualitas Pelayanan UMDP Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mahasiswa Universitas Multi Data Palembang Nathalia Lais; Megawati -
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.14879

Abstract

This study aims to analyze the effect of service quality on student satisfaction at Universitas Multi Data Palembang. The scope of the study covers five dimensions of service quality, namely tangibles, reliability, responsiveness, assurance, and empathy. This research employs a quantitative approach using a descriptive method. Data were collected through questionnaires distributed to 320 student respondents and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, and F-test. The results indicate that all dimensions of service quality have a significant effect on student satisfaction, both partially and simultaneously. The conclusion of this study is that service quality plays a crucial role in enhancing student satisfaction, therefore continuous improvement in service quality is essential for higher education institutions.
Co-Authors Megawati -