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Verah Verah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Analisis Strategi Keberlanjutan Bisnis Makanan Sehat Woofle di Kota Palembang Nelson Imannual Tenggara; Verah Verah; Charisma Ayu Pramuditha
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15359

Abstract

This study aims to analyze the development of the implementation of the Woofle healthy food business (gluten-free waffles) in Palembang City. Woofle is a gluten-free waffle product as a healthy food alternative that is safe for consumption by all groups, especially for consumers with a healthy lifestyle and those with celiac disease or gluten intolerance. The scope of this study includes product, marketing, and financial aspects with a quantitative descriptive research method processed from consumer interest and satisfaction questionnaire data. The results of the study show that Woofle is well received because it offers variant differentiation and the use of nutritious fresh fruit toppings with the majority of customers coming from students. The results of the financial analysis show that Woofle is able to generate stable profits so that business development is feasible to run and develop sustainably.
Co-Authors Charisma Ayu Pramuditha Nelson Imannual Tenggara