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All Journal Benchmarking: Jurnal Manajemen Pendidikan Islam An-Nahdloh: Journal of Education and Islamic Studies
Ainur Rofiq
Universitas KH. Mukhtar Syafaat Blokagung Banyuwangi
Religion Humanities Education Social Sciences

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Kontribusi Digital Marketing dalam Efektifitas Strategi Pemasaran Pendidikan Ikhsan Mubarok; Liqo’ Mursidah; Ainur Rofiq
An-Nahdloh: Journal of Education and Islamic Studies Vol. 1 No. 3 (2026): May 2026
Publisher : An-Nahdloh: Journal of Education and Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58788/jeis.v1i3.109

Abstract

This study aims to analyze the contribution of digital marketing to the effectiveness of educational marketing strategies at Darul Qur'an Islamic Boarding School. The study uses a qualitative approach with a case study design. Data collection techniques include semi-structured interviews, participant observation, and documentation studies involving the head of public relations, social media administrators, registration staff, and prospective guardians of students. Data analysis was conducted through thematic analysis with the stages of coding, categorization, and drawing main themes. Data validity was strengthened through source and method triangulation, member checking, audit trails, and thick description presentation. The results showed that digital marketing was able to expand the reach of pesantren promotion, accelerate the decision-making process of prospective guardians, increase trust through two-way interaction, strengthen the professional image of the institution, and improve the efficiency of the registration administration. The contribution of this study lies in strengthening the empirical evidence of the role of digital marketing as an educational marketing strategy for pesantren that is adaptive to technological transformations and the needs of modern society.   Keywords: digital marketing, Islamic boarding schools, educational marketing, trust, guardians
MENGOPTIMALKAN BEASISWA PENDIDIKAN BERKELANJUTAN DI SEKOLAH TINGGI PESANTREN: MENGUBAH PARADIGMA KESEJAHTERAAN DOSEN Zulvan Maulana; Ainur Rofiq
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 8, No 1 (2024): BENCHMARKING
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v8i1.24473

Abstract

Objective study This is formulate and test framework management source Power integrated human resources with optimization scholarship education advanced use transform paradigm welfare lecturer multidimensionally at UIMSYA Blokagung Banyuwangi . Research This use approach qualitative with design studies case single and purposive sampling techniques for 8-11 informants key , consisting of from lecturer recipient scholarship and team HR manager . Data collected through semi- structured interviews , observation participatory , and documentation , then analyzed in a way thematic . Research results show that success of the scholarship program No only depends on the aspect funding , but also on the existence mentoring spiritual academic support mental and spiritual resilience of lecturers . In addition that , collaborative model human resource management that involves proven leaders , managers and spiritual companions increase effectiveness program implementation . Findings important other is transformation paradigm welfare lecturer of a nature materialistic going to welfare holistic which includes aspect psychological , social , spiritual, and actualization self
Co-Authors Ikhsan Mubarok Liqo’ Mursidah Zulvan Maulana