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Nur Kholilah Harahap
Program Studi Pendidikan Jasmani Kesehatan dan Rekreasi, Fakultas Keolahragaan, Universitas Negeri Medan
Economics, Econometrics & Finance Engineering

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Strategi Bisnis Produk Kopi Fresh Tas Sebagai Peluang Wirausaha Di Lingkungan Olahraga Alya Andini; Chaeris sinaga; Ijon Mulasius Purba; Zen Lugo Manurung; Nehemia sinambela; Richard Paulus sinaga; Agustin Sastrawan Harahap; Nur Kholilah Harahap
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the business strategy of “kopi fresh tas” as an entrepreneurial opportunity in the sports environment. The research employed a quantitative approach using a survey method involving 100 respondents who actively engage in sports activities. Data were collected through questionnaires and analyzed using descriptive statistics and simple linear regression.The results indicate that business strategies, including product innovation, packaging, pricing, and promotion, have a positive effect on consumers’ purchase intention. Kopi fresh tas is perceived as practical, portable, and suitable for active lifestyles. In addition, marketing through social media and sports communities has proven effective in increasing product attractiveness. In conclusion, kopi fresh tas has strong potential as an innovative business that supports a healthy lifestyle and offers promising market opportunities.
Peran Media Sosial dalam Meningkatkan Penjualan Jersey Custom Olahraga Agnes Ias Septiana Manik; Britnay Hany Sitompul; Andreas Syabudiman Damanik; Nur Kholilah Harahap; Kevin Reynaldi Simanungkalit; Petrus Edwin Sinaga; Jonatan Purba
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of social media in boosting sales of custom sports jerseys. Advances in information and communication technology have encouraged businesses to utilize social media as an effective, efficient, and wide-reaching marketing tool. This study employs a quantitative approach using a survey method targeting consumers who have previously purchased custom jerseys via social media. Data collection was conducted through the distribution of questionnaires, while data analysis utilized descriptive and inferential statistics. The results indicate that social media has a significant influence on increasing sales of custom sports jerseys, particularly through visual promotion, consumer interaction, ease of access to information, and customer trust. Social media platforms such as Instagram, Facebook, and TikTok have proven capable of increasing consumer purchasing interest through engaging content and appropriate marketing strategies. Thus, the optimal utilization of social media can serve as an effective strategy for businesses to boost sales of custom sports jerseys.
Co-Authors Agnes Ias Septiana Manik Agustin Sastrawan Harahap Alya Andini Andreas Syabudiman Damanik Britnay Hany Sitompul Chaeris sinaga Ijon Mulasius Purba Jonatan Purba Kevin Reynaldi Simanungkalit Nehemia sinambela Petrus Edwin Sinaga Richard Paulus sinaga Zen Lugo Manurung