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All Journal JAMBIS : Jurnal Administrasi Bisnis
Agum Al Ahmed
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Implementasi Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Perusahaan Percetakan Tifa Grafika Agum Al Ahmed; Baby Sri Murniyati Poernomo
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 5: Oktober 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract.This study was driven by the increasing diversification of industrial businesses in Indonesia, within which theprinting sector has experienced intensifying competition, particularly in the digital era that has diminished thedemand for conventional printed materials. Despite this trend, the need for printing services persists,especially among educational institutions, government bodies, organizations, and small business enterprisesthat continue to rely on physical printing. This ongoing demand presents a strategic opportunity for printingbusinesses, including Tifa Grafika. However, in practice, Tifa Grafika has faced considerable challenges insustaining and expanding its customer base. Keywords: Marketing Strategy, Service Company, Printing Industry
Co-Authors Baby Sri Murniyati Poernomo