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All Journal El-Hikmah Jurnal Ilmu Dakwah dan Komunikasi
Luqman
STAI Dirosat Islamiyah Al-Hikmah, Jakarta, Indonesia
Religion Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI DAKWAH COFFEE SHOP: STUDI KASUS SADAR COFFEE UNTUK MEMBERIKAN KEBERMANFAATAN TERHADAP KARYAWAN CAFE DAN MASYARAKAT RW 05 CIGANJUR Abdullah Azzam Umair; Luqman
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 23 No. 14 Juli (2025): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71287/elhikmah.v23i14 Juli.649

Abstract

The purpose of this study is to determine how the missionary strategy of a coffee shop called Sadar Coffee can provide benefits for all cafe employees and the surrounding community, especially RW 05 Ciganjur, by using a SWOT analysis approach and formulating how to apply, implement and evaluate the missionary strategy. The formulation of the problem in this study is how to apply strategies, implementation and evaluation of the preaching carried out by the Sadar Coffee shop to provide benefits to cafe employees and the community of RW 05 Ciganjur. The conclusion of this study is that the strategy of the Sadar cafe da'wah used to provide benefits to cafe employees and the community of RW 05 Ciganjur by means of the Sadar Sharing and Class Sadar programs. At the stage of implementing the Sadar Coffee da'wah strategy, the SWOT analysis approach is used. And implemented with the Sadar Sharing and Class Sadar programs which are filled with da'wah activities such as sharing Friday blessings, orphanages and regular weekly religious studies. As for the evaluation stage, attention must be paid to the SWOT elements such as strengths, weaknesses, opportunities and threats so that they can be used as learning for the future.
TAFSIR AYAT-AYAT DAKWAH DI TENGAH TRADISI LOKAL, PRAKTIK DI KAMPUNG PAGELARANG LUBANG BUAYA JAKARTA TIMUR Luqman
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 23 No. 14 Juli (2025): El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : STAI DI AL-HIKMAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71287/elhikmah.v23i14 Juli.578

Abstract

Islamic da‘wah cannot be separated from the social and cultural context of the society in which it takes place. Kampung Pagelarang, Lubang Buaya, East Jakarta, is an urban community that continues to preserve local traditions in its religious life. This study aims to analyze the practice of Islamic da‘wah amid local traditions in the Kampung Pagelarang community from the perspective of Qur’anic exegesis. The research employs a qualitative method with a thematic (maudhu‘i) tafsir approach and a field study based on the living Qur’an paradigm. Data were collected through participatory observation, in-depth interviews with religious leaders and community members, and documentation of religious activities. The findings indicate that the da‘wah model implemented is cultural and persuasive in nature, utilizing local traditions as a medium for internalizing Qur’anic values. The interpretation of da‘wah-related verses emphasizes the importance of the hikmah and mau‘izhah hasanah approaches in conveying Islamic messages within cultural diversity. This study concludes that local traditions can synergize with Islamic da‘wah as long as they do not contradict the principles of tawhid and Islamic law, and that da‘wah-oriented Qur’anic interpretation plays a strategic role in guiding the development of moderate and contextual cultural da‘wah.
Co-Authors Abdullah Azzam Umair