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All Journal Journal of Tourism Sustainability
Revi Agustin Aisyianita
Tour and Travel Business, Faculty of Social Sciences and Law, Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Feminine Tourism as a New Trend: An Analysis of Gen Z Jakarta's Interest in Women-Specific Tour Packages Maudy Safitri Zaya; Fajar Aditya Nugroho; Revi Agustin Aisyianita; Lala Siti Sahara; Farah Nurhaliza; Kaila Salsabila
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.209

Abstract

In the landscape of emerging urban economies, feminine tourism has evolved into a critical platform for identity representation and autonomous mobility among women. This study investigates the influence of feminine tourism packages—conceptualized as an integrated construct of perceived security, comfort, and destination attractiveness—on the travel interest of urban Generation Z women in Jakarta. Utilizing a quantitative approach with a purposive sample of 385 respondents, the research employs linear regression analysis to evaluate the efficacy of these gender-responsive attributes. The findings reveal a robust predictive power, with perceived security emerging as the dominant hygiene factor that fundamentally precedes hedonic engagement. This study proposes a Security-First Paradigm, asserting that for female travelers, the experience is strictly contingent upon the prior institutionalization of safety thresholds. The results provide significant theoretical interventions into the Experience Economy by shifting the focus from emotional engagement to risk mitigation. Managerially, the study offers actionable insights for aligning destination governance with Sustainable Development Goal (SDG) 5 (Gender Equality), illustrating that the integration of security and comfort serves as a strategic catalyst for reducing the gender participation gap in the Indonesian tourism sector.
Co-Authors Fajar Aditya Nugroho Farah Nurhaliza Kaila Salsabila Lala Siti Sahara Maudy Safitri Zaya