Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Ardiansyah, M Firmanda
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Integrating Autocratic Leadership and TikTok-Ads Manager Analytics: A Mixed-Methods Study on Corporate Branding Enhancement Ardiansyah, M Firmanda; Munif, Achmad; Janah, Sidanatul
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.62386

Abstract

This study investigates how the interaction between autocratic leadership and TikTok Ads Manager shapes corporate branding outcomes and practitioner perceptions. Existing branding and leadership literatures treat authority structures and platform technologies as analytically separate, thereby overlooking their joint role in coordinating strategic control and algorithmic execution within digital campaigns. Using a mixed-methods design, the analysis combines campaign data and practitioner interviews to demonstrate that autocratic leadership structures decision clarity and message discipline, while TikTok Ads Manager operationalizes reach, allocation efficiency, and real-time adaptation. This interaction constitutes a governance–technology nexus that produces measurable gains in brand coherence and reputation rather than isolated performance effects. The implication is that firms must align leadership authority with platform capabilities to sustain consistent and adaptive branding under conditions of digital competition.
Co-Authors Janah, Sidanatul Munif, Achmad