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All Journal Jurnal Bina Praja
Wenty Zahrati
Government Information Engineering Technology Program, Faculty of Government Management, Institute of Home Affairs Governance, West Sumatera, Indonesia

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Dari Birokrasi ke Efisiensi: Pengaruh Kualitas Layanan Perizinan Terhadap Peningkatan Investasi Daerah: Studi Kasus di Mal Pelayanan Publik Pekanbaru Zahra Aqilah Dytihana; Mohammad Rezza Fahlevvi; Wenty Zahrati
Jurnal Bina Praja Vol 17 No 2 (2025)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.17.2025-2560

Abstract

This study aims to analyze the effect of the quality of licensing services on increasing regional investment in the Public Service Mall (MPP) of Pekanbaru City. The study used mixed methods of the Explanatory Sequential method. Researchers distributed questionnaires to 384 respondents who used the Business Identification Number (NIB) service, followed by interviews with several business actors regarding their interest in investing, seen from the quality of licensing services in Pekanbaru City. Quantitative data were analyzed through validity and reliability tests, linear regression, and t-tests, resulting in a significant positive effect with a correlation coefficient (R) of 0.955 and a determination (R²) of 91.1%. Qualitative findings confirm that users positively assess tangibles, reliability, responsiveness, assurance, and empathy. The qualitative approach also reveals that the integration of the OSS and regional innovations improves access to investment facilities. These results indicate that improvements in licensing services directly encourage investment realization, creating a more conducive and competitive regional investment climate.