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Praktik Textual Poaching dan Perebutan Otoritas Narasi Pada Akun Instagram @theunitedstrand Ganjar Ndaru Aji
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5345

Abstract

Digital media enables sports fans to challenge official club narratives; however, studies exploring the use of the biological body as a medium for satire remain limited. This research aims to examine how the body transforms into a visual metric of a club's failure and how this practice triggers contested authorship between fans and professional athletes in the digital space, focusing on the viral case of the Instagram account @theunitedstrand. This study employs a qualitative netnographic approach utilizing visual and comment interaction analysis. The concepts of textual poaching by Henry Jenkins and affective publics by Zizi Papacharissi are used as theoretical lenses. The study reveals three key findings: (1) fans engage in textual poaching by reappropriating official match result narratives into a satirical bodily performance, turning their hair into a "living scoreboard"; (2) interactions in the comment section form affective publics bound by shared suffering and dark humor; and (3) this phenomenon creates contested authorship, as evidenced by the resistant reactions of professional players competing for narrative authority. It is concluded that social media empowers fans to commodify their personal suffering into a dominant narrative that effectively disrupts the traditional sports hierarchy.
Konstruksi Makna Kepemimpinan Perempuan dalam Birokrasi Pemerintahan di Indonesia Reny Henriyani; Bunga Shafa Azizah; Mahbub Ubaedi Alwi; Ganjar Ndaru Aji; Aldi Hardianto
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.5285

Abstract

Women’s leadership in government bureaucracy is increasingly recognized for contributing to more inclusive and responsive public policies. However, in Indonesia, women’s representation in strategic leadership positions remains limited, indicating persistent structural and cultural barriers. Previous studies have largely focused on structural aspects and numerical representation, while limited attention has been paid to how women leaders construct meaning and legitimacy through communication practices. This study explores how female Indonesian civil servants construct, negotiate, and interpret their leadership roles, particularly through communication practices related to public policy formulation and implementation. Employing a qualitative approach with an interpretative phenomenological design, data were collected through in-depth interviews with five mid-level women leaders in the Indonesian civil service involved in public policy processes. Data were analyzed thematically using Berger and Luckmann's social construction framework enriched by a leadership-as-communication perspective. The findings indicate that the meaning of women's leadership is dialectically constructed through three main processes: internalization of leadership values through social and professional experiences; objectivation through negotiation with organizational structures, bureaucratic norms, and social expectations; and externalization through adaptive communication practices that contribute to shaping more humane and responsive public policies for vulnerable groups. Academically, this study argues that women's leadership can be understood as a communicative practice that not only reflects bureaucratic structures but also dialectically reconstructs public policy orientations.