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All Journal Economics and Business Journal (JIMBE) (JUMPER) MAXIMAL IJHABS META - JOURNAL
Burhanuddin
Universitas Negeri Makassar, Indonesia
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Membangun Identitas Profesional Digital: Praktik Personal Branding Karyawan Indonesia di LinkedIn Burhanuddin
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 5 (2026): Juni
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

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Abstract

Perkembangan platform profesional digital telah mengubah cara individu membangun dan menampilkan identitas profesional mereka secara daring. LinkedIn menjadi salah satu platform utama yang digunakan untuk personal branding dan pengembangan karier, namun penelitian mengenai praktik personal branding dalam konteks budaya Indonesia masih relatif terbatas dan didominasi oleh perspektif Barat. Penelitian ini bertujuan untuk menganalisis bagaimana profesional muda Indonesia membangun dan mengelola personal branding di LinkedIn serta bagaimana mereka menegosiasikan antara autentisitas dan presentasi diri strategis. Penelitian menggunakan pendekatan netnografi dengan mengombinasikan observasi digital terhadap profil LinkedIn dan wawancara mendalam terhadap 24 profesional Indonesia berusia 22–35 tahun dari berbagai sektor industri. Analisis data dilakukan menggunakan thematic analysis berdasarkan kerangka digital personal branding dari Labrecque et al. (2011) dan teori impression management dari Goffman (1959). Hasil penelitian mengidentifikasi lima tema utama, yaitu career signaling, professional visibility, networking strategies, impression management, dan digital credibility. Temuan menunjukkan bahwa profesional Indonesia secara aktif memanfaatkan LinkedIn untuk membangun reputasi profesional, memperluas jejaring, dan meningkatkan kredibilitas digital, namun tetap menyesuaikan praktik tersebut dengan norma budaya lokal yang menekankan kesopanan dan harmoni sosial. Penelitian ini berkontribusi pada pengembangan kajian identitas profesional digital dalam konteks non-Barat serta memberikan implikasi praktis bagi organisasi, praktisi SDM, dan profesional dalam menghadapi pasar kerja yang semakin terdigitalisasi.
Negotiating Work-Life Balance in the Digital Age: A Phenomenological Study of Remote and Hybrid Workers in Indonesia Burhanuddin
Journal Management & Economics Review (JUMPER) Vol. 3 No. 7 (2026): January
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i7.794

Abstract

The rapid expansion of flexible work arrangements (FWAs) has transformed work-life balance (WLB) dynamics in Indonesia’s digital economy. Although previous studies have primarily emphasized quantitative outcomes, limited research has explored the lived experiences of remote and hybrid workers. This study aims to examine how Indonesian workers negotiate professional and personal boundaries within digitally mediated work environments. Using an existential-hermeneutic phenomenological approach, data were collected through semi-structured interviews with 15 workers from the education, technology, and creative sectors and analyzed using Braun and Clarke’s (2006) reflexive thematic analysis. The findings identified five major themes: blurred work-life boundaries, digital fatigue, flexible productivity, family interference, and coping strategies. The study reveals that WLB is a dynamic process shaped by hyper-connectivity, socio-cultural expectations, gender roles, and sandwich-generation pressures. The findings contribute to Boundary Theory and Conservation of Resources Theory by contextualizing WLB within Indonesia’s collectivist culture and highlighting the importance of organizational support, including healthier digital boundaries and employee well-being policies.
Meaning of Work and Employee Adaptation to Digital Transformation in SMEs in Makassar: A Phenomenological Study Burhanuddin
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.437

Abstract

This study examines how employees in small and medium-sized enterprises (SMEs) in Makassar, Indonesia, perceive the meaning of their work amid the accelerating digital transformation wave. Employing an interpretive phenomenological design, the research engaged 20 purposively selected participants through in-depth interviews to illuminate their lived experiences of adapting to new digital tools, evolving job roles, and heightened productivity demands. Thematic analysis produced five overarching themes: changing meaning of work (employees discovering renewed purpose through skill acquisition and personal development); digital adaptation (learning strategies and coping mechanisms for new technologies); productivity pressure (stress arising from accelerated work demands); organizational support (the role of training programs and managerial communication); and employee resilience (proactive and coping behaviors). Findings are situated within theories of work adjustment, technology acceptance, and work design. The study contributes to work psychology by demonstrating how SME workers actively reconstruct meaning and adapt during technological change. Managerial implications include prioritizing employee training, supporting work–life balance, and engaging workers in the formulation of digital strategy.
The Delegitimization Cycle: How Toxic Leadership Erodes Employee Mental Health in Indonesian Workplaces Burhanuddin
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.797

Abstract

Toxic leadership has become a serious organizational issue in Indonesia, particularly within high power-distance workplace cultures that normalize abusive authority and discourage employee voice. Despite growing research on destructive leadership, studies exploring employees’ lived psychological experiences remain limited. This study investigates how toxic leadership contributes to emotional exhaustion, psychological distress, organizational silence, and fear among employees in Indonesian private-sector organizations. Using a qualitative phenomenological approach, data were collected through semi-structured interviews with nine informants and analyzed using thematic analysis. Findings reveal four major themes: delegitimization of employee agency, emotional exhaustion, organizational silence shaped by fear and hierarchy, and coping strategies ranging from adaptation to withdrawal and turnover intention. The study concludes that toxic leadership is reinforced by paternalistic and hierarchical organizational cultures, highlighting the need for stronger psychological safety, leadership accountability, and supportive workplace policies.
The Effect of Work Discipline and Cooperation On Performance Through The Work Environment as a Mediating Variable: Case Study on Samsat Employees of UPT Revenue in Gowa Regency Annisa Eka Pratiwi; Romansyah Sahabuddin; Muh. Ichwan Musa; Burhanuddin; Uhud Darmawan Natsir
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.316

Abstract

This study analyzes the influence of work discipline and cooperation on employee performance and the role of the work environment as a mediating variable in employees of the Gowa Regency Regional Revenue Unit Samsat. Using a quantitative approach with an associative design, data were collected through questionnaires to 46 respondents and analyzed using SEM-PLS to assess the validity, reliability, and structural relationships between variables. The results of the study show that work discipline and cooperation have a positive effect on the work environment, as well as have a significant direct influence on employee performance. The work environment has also been shown to have a positive effect on performance and mediates the relationship between work discipline and cooperation and performance. These findings confirm that employee performance improves optimally when discipline and cooperation are supported by a conducive work environment
Employee Adaptation To Artificial Intelligence In The Workplace: A Phenomenological Study In South Sulawesi Companies Tenri Sayu Puspitaningsih Dipoatmodjo; Burhanuddin; Hery Maulana Arif
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.379

Abstract

The rapid integration of Artificial Intelligence (AI) into organizational systems has transformed workplace dynamics, employee responsibilities, and patterns of human labor. Although AI implementation improves operational efficiency and productivity, it also creates psychological and professional challenges for employees adapting to technological change. This study aims to explore the lived experiences, emotional responses, and adaptation strategies of employees in South Sulawesi companies undergoing AI-driven digital transformation. This research employed a qualitative phenomenological approach. Data were collected through in-depth semi-structured interviews with 20 participants from the banking, manufacturing, retail, technology, and service sectors in South Sulawesi, Indonesia. Participants were selected using purposive sampling based on direct exposure to AI systems and a minimum of 1.5 years of work experience. The data were analyzed using thematic analysis to identify recurring patterns and meanings related to employee adaptation. The findings revealed six major themes: AI as a tool for improving efficiency and productivity, fear of job displacement and career uncertainty, the importance of continuous learning and digital skill development, the role of organizational support and leadership communication, the emergence of human–AI collaboration, and varied psychological responses to technological change. Employees who received organizational support and training demonstrated greater adaptability and confidence in responding to AI implementation. The study emphasizes the importance of human-centered change management strategies that prioritize psychological safety, transparent communication, and continuous digital training. This research contributes to the limited phenomenological literature on AI adaptation in Indonesia and provides practical implications for human resource management and organizational behavior in the era of digital transformation.
Literasi Digital sebagai Pendorong Workforce Agility pada UMKM di Makassar Burhanuddin
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 4 No 1 (2026): Juni
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v4i1.796

Abstract

Transformasi digital telah mengubah secara mendasar lanskap persaingan usaha mikro, kecil, dan menengah (UMKM) di negara-negara berkembang. Penelitian ini bertujuan untuk mengkaji bagaimana literasi digital berperan sebagai pendorong kelincahan tenaga kerja (workforce agility) pada UMKM di Kota Makassar, Indonesia, dengan memberikan perhatian khusus pada persepsi pemilik usaha dan karyawan. Penelitian menggunakan pendekatan fenomenologi kualitatif dengan pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan analisis dokumentasi yang melibatkan 18 informan yang dipilih secara purposif dari berbagai sektor UMKM, termasuk kuliner, fesyen, ritel, dan jasa profesional. Analisis tematik dilakukan menggunakan model interaktif Miles, Huberman, dan Saldana (2020) dan menghasilkan empat tema utama, yaitu: (1) literasi digital sebagai kompetensi multidimensional, (2) peningkatan kelincahan kerja melalui pemanfaatan alat dan platform digital, (3) hambatan dan faktor pendukung adopsi digital dalam organisasi, serta (4) peran mediasi orientasi kepemimpinan dalam transformasi digital. Hasil penelitian menunjukkan bahwa tenaga kerja yang memiliki tingkat literasi digital yang lebih baik cenderung menunjukkan kapasitas adaptasi yang lebih tinggi, fleksibilitas lintas fungsi yang lebih kuat, serta perilaku pemecahan masalah yang lebih proaktif. Namun demikian, hubungan tersebut dipengaruhi oleh visi digital pemilik usaha, budaya pembelajaran organisasi, dan ketersediaan infrastruktur digital yang terjangkau. Penelitian ini memberikan kontribusi terhadap literatur pengembangan sumber daya manusia dengan memperluas pemahaman mengenai hubungan antara literasi digital dan kelincahan tenaga kerja dalam konteks UMKM di Indonesia Timur, yang masih relatif kurang mendapat perhatian dalam penelitian sebelumnya. Implikasi manajerial menunjukkan bahwa program peningkatan keterampilan digital yang terarah, didukung oleh iklim organisasi yang kondusif, dapat secara signifikan meningkatkan kelincahan tenaga kerja dalam menghadapi perubahan lingkungan bisnis.
Co-Authors Annisa Eka Pratiwi Hery Maulana Arif Muh. Ichwan Musa Romansyah Sahabuddin Tenri Sayu Puspitaningsih Dipoatmodjo