<![CDATA[The processing of snake fruit into value-added products such as chips represents an important agro-industrial innovation to address the challenges of oversupply and declining prices during peak harvest periods. This study contributes to analyse the business feasibility of snake fruit chips based on market, technical production, management, and financial aspects. The research employed a feasibility study approach using data collected through market surveys, production trials using vacuum frying technology, and cost analysis of operational activities. Market analysis was conducted to evaluate demand potential and marketing opportunities, while technical analysis assessed the production process and operational requirements. Management analysis examined the organisational structure and labour needs of small-scale agroindustry. Financial feasibility was evaluated using investment appraisal parameters, namely Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), which were calculated based on projected costs, revenues, and cash flows from the snake fruit chips production system. The results show that the snake fruit chips business is financially feasible, with a PP of 5 months, NPV of IDR 346,415,523, IRR of 240.53%, and PI of 1.29, indicating strong profitability and rapid capital recovery. These results demonstrate that the adoption of vacuum frying technology combined with effective market strategies can significantly increase the added value and shelf life of snake fruit while expanding market opportunities, including export potential. Therefore, the development of snake fruit chips agroindustry represents a viable strategy to strengthen local agro-industrial competitiveness, improve farmers’ welfare, and support the achievement of Sustainable Development Goal (SDG) 12 on responsible consumption and production.]]>
