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All Journal Jurnal Mirai Management Economics and Digital Business Review
Purnama Yanti Purba
PUI Human Resource Management Research and Innovation Centre, Universitas Prima Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Consumer Behavior in Coffee Angkringan: Analyzing the Roles of Price, Location, and Service Quality in Medan City Nego R. Sinaga; Purnama Yanti Purba; Ronaldo Sibarani; May Dian Nainggolan; Chika Hosianna Rajagukguk
Jurnal Mirai Management Vol 11, No 1 (2026)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.11635

Abstract

Perkembangan teknologi dan perubahan gaya hidup generasi milenial serta Generasi Z mendorong meningkatnya budaya konsumsi kopi, sehingga usaha kopi angkringan memiliki potensi pasar yang besar sebagai ruang konsumsi sekaligus interaksi sosial. Namun, tidak semua usaha mampu menarik minat konsumen, sehingga penelitian ini bertujuan menganalisis pengaruh harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian kopi angkringan di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dan analisis regresi linear berganda. Teknik sampling yang digunakan adalah accidental sampling dengan 134 responden. Hasil penelitian menunjukkan bahwa secara simultan harga, lokasi, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial harga berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian kopi angkringan di kota Medan. Kata Kunci: Harga; Lokasi; Kualitas Pelayanan; Keputusan Pembelian
Enhancing Employee Performance through Motivation, Work Environment, and Training: Evidence from PT Medcomm Solution Natanael Gulo; Purnama Yanti Purba; Adelia Adelia; Marieni Manik; Hengki Mangiring Parulian Simarmata
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3743

Abstract

The goal of this study is to look into how work motivation, the work environment, and training affect how well employees do their jobs at PT Medcomm Solution. In service organizations, human resources are regarded as a strategic element affecting performance, with other internal organizational factors contributing. This study utilized a quantitative methodology with a causal associative research design. The sample encompassed all 60 employees, employing a census sampling methodology. The data were analyzed using multiple linear regression. The findings suggest that job motivation and training positively and significantly influence employee performance, however the work environment does not. These three independent factors have a substantial effect on employee performance at the same time, as shown by the F-value of 20.085 and the significance level of 0.000 (<0.05). The coefficient of determination value of 51.8% shows that the variables of work motivation, work environment, and training can explain differences in employee performance. The other 48.2% is due to factors not included in this research model, such as rewards, pay, work discipline, organizational culture, job satisfaction, work stress, and individual employee characteristics.
Co-Authors Adelia Adelia Chika Hosianna Rajagukguk Hengki Mangiring Parulian Simarmata Marieni Manik May Dian Nainggolan Natanael Gulo Nego R. Sinaga Ronaldo Sibarani